Well your customers are! With the latest Blackberry's, iPhones, and other smart phones the battle has certainly been on with the traditional date keeper. Although many business men and women are keeping their schedules with smart phones or other electronic devices the traditional desk or wall calender is not quite as extinct as some would like to think. There is a calender is just about every kitchen in the country and best of all for distributors calender orders tend to represent a lot of recurring business this time of the year.
So despite the fact that most of us are toting around our lives in the palm of our hands print calenders remain a lucrative and profitable item. Part of the attractiveness of such a product lies in the ingenuity and innovation that companies are applying to traditional calenders. Ironically, the reach of traditional print calenders seems to extend even further than that of digital calenders. No longer restricted to the desk or wall, print calenders can be found on magnets and just about anything you can think of. Calenders are also used in conjunction with other promotional products- such as notepads, phone books, coupons, folders, or informational packets. Calenders are a great way to get your name out there and keep it out there- because people keep them all year long, so your company name and contact information is in front of your potential customers for 365 days a year!
Tuesday, December 29, 2009
Tuesday, November 24, 2009
How to Increase Profit Margins Part 1
The ideal gross profit margin for an ad specality distributor is in the range of 38-40% and you have to have that margin to grow your business and sustain your growth. Despite the current economic situation there are distributors that are succeeding and are able to maintain those kinds of margins.
But how do you get to, and maintain that level of profitability in the face of an increaingly price concious cleints?
1. Remember that attitude is everything.
You are not selling yourself or the cheapest item out there, you have to beleive in the product. You have to beleive that the product you are showing, because then the client will believe in the product as well. You have to add value to the transaction.
2. Provide top notch customer service.
One important way to add value is by offering your clients exceptional customer service during each step of the selling process. Price means nothing, as long as you are accessable and the order is completed and delivered without any issues. Keeping profit margins high mean keeping clients happy.
Stay tuned for more ways to increase your profit margins.
But how do you get to, and maintain that level of profitability in the face of an increaingly price concious cleints?
1. Remember that attitude is everything.
You are not selling yourself or the cheapest item out there, you have to beleive in the product. You have to beleive that the product you are showing, because then the client will believe in the product as well. You have to add value to the transaction.
2. Provide top notch customer service.
One important way to add value is by offering your clients exceptional customer service during each step of the selling process. Price means nothing, as long as you are accessable and the order is completed and delivered without any issues. Keeping profit margins high mean keeping clients happy.
Stay tuned for more ways to increase your profit margins.
Tuesday, November 17, 2009
Neckwear- who knew?
With the ever changing economy it's more important than ever to look the part and look professional and nothing says professional like a necktie sporting your corporate logo or corporate colors. Ties give the wearer the ability to be fashionable, professional with subtle branding. Sometimes a T-shirt or a polo shirt is not enough- sometimes you need something with an impact that says fine clothing and class. Unlike tradition garments neck wear decoration is not limited to one small location. Instead neck wear can feature logos and corporate colors in a beautiful subtle pattern. These patterns can emulate famous brands turning logos into attractive pattens that end users are excited about wearing. For a winning co-ed corporation promotion, I would suggest a branded silk tie for men and a silk scarf for women. Neck wear allows employees to be uniform without wearing standardized uniforms. Neck wear is easy to wear in the summer or the winter and is convenient and comfortable for all.
Thursday, November 12, 2009
Small Business's, who normally have a small budget for advertising, ofter resort to unconventional methods to promote themselves. There are two most common types of advertising that small business's use and I will discuss them both.
The first is cross promotion. This is leveraging the success or popularity of another business for your own good. In a cross promotion you work with another business to increase sales for both companies. For example, you may offer free print work to any customer who buys a monthly subscription of your product. Or you could offer a free movie ticket to someone who purchases your product. Either way you are working with another company to promote sales. Associating with a business that is already popular and successful is the best way to go, because this can successfully raise the reputation of your company. It can be difficult to establish a rapport as a new business, but by working with someone who is already well known can do a great deal for your business. Had anyone ever heard of Dr. Phil or Dr. Oz until they started working with Oprah, heck no! So find the Oprah of businesses and work with them, your business should skyrocket!
The first is cross promotion. This is leveraging the success or popularity of another business for your own good. In a cross promotion you work with another business to increase sales for both companies. For example, you may offer free print work to any customer who buys a monthly subscription of your product. Or you could offer a free movie ticket to someone who purchases your product. Either way you are working with another company to promote sales. Associating with a business that is already popular and successful is the best way to go, because this can successfully raise the reputation of your company. It can be difficult to establish a rapport as a new business, but by working with someone who is already well known can do a great deal for your business. Had anyone ever heard of Dr. Phil or Dr. Oz until they started working with Oprah, heck no! So find the Oprah of businesses and work with them, your business should skyrocket!
Tuesday, November 10, 2009
Wear it loud and proud!
We have all seen them, pinned to lapels at work, on the back of cars, ironed to backpacks of college students- the universal red ribbon. In it's infancy stage the red ribbon was a symbol of the continuing fight against AIDS. Now that idea of increasing awareness and support through the use of promotional product has spread to include several other important causes across the nation. Why? Because when executed correctly, it works and it works well.
When connected to an important cause, like AIDS or Breast Cancer awareness promotional products boost awareness and support while also helping to raise money. Take the yellow LIVESTRONG bracelet from Lance Armstrong,'s organization. Once that yellow rubber band appeared on the market not only did almost everyone in the world own one, but it represented a knowledge and support of cancer research. Proceeds from the sales of the bracelets went directly to the foundation with the dual purpose of raising awareness and raising funds.
Promotional products such as, bracelets, bandannas, key chains, magnets, and stickers spread the word around in the simple, fun, yet effective way. They produce a lasting relationship between the target, cause and brand. Sometimes even the color of a product can have a lasting effect on some one's memory. Take the color pink, it is commonly known to symbolize breast cancer. Reusability and durability are very important when picking out a promotional products- its got be be useful and last so the owner holds onto it.
An effective promotional product turns the user into a walking billboard for the cause- it communicates the brand's message in an alternative way. It shows that the consumer care about and support the cause enough to display it proudly.
When connected to an important cause, like AIDS or Breast Cancer awareness promotional products boost awareness and support while also helping to raise money. Take the yellow LIVESTRONG bracelet from Lance Armstrong,'s organization. Once that yellow rubber band appeared on the market not only did almost everyone in the world own one, but it represented a knowledge and support of cancer research. Proceeds from the sales of the bracelets went directly to the foundation with the dual purpose of raising awareness and raising funds.
Promotional products such as, bracelets, bandannas, key chains, magnets, and stickers spread the word around in the simple, fun, yet effective way. They produce a lasting relationship between the target, cause and brand. Sometimes even the color of a product can have a lasting effect on some one's memory. Take the color pink, it is commonly known to symbolize breast cancer. Reusability and durability are very important when picking out a promotional products- its got be be useful and last so the owner holds onto it.
An effective promotional product turns the user into a walking billboard for the cause- it communicates the brand's message in an alternative way. It shows that the consumer care about and support the cause enough to display it proudly.
Thursday, November 5, 2009
How to recruit top sales people to your firm?
Want to recruit the top salespeople to your business? Follow these simple steps and you will not be disappointed.
1. Look outside the industry- Some of the best places to find salespeople are the alternate avenues that have nothing to do with the ad speciality industry- business magazines, other selling environments.
2. Payment and Perks- Companies who want to attract top notch sales people are doing so with not only good commission plans, but top of the line perks, such as annual incentive trips, sliding commissions rates and pre-paid commissions.
3. Cut the Strings- Plenty of sellers love their freedom, and that means the freedom to walk away from a deal whenever they want- even if that means leaving the company they work for. Some top 40 distributors say their strongest recruiting took is a contract that has no strings attached, allowing reps to walk away without a non-complete agreement any time they want. Don't be too territorial with a new hire- it will give them a negative view of your company.
4. Get Creative- Job applicants respond to creative recruitment tools. That's why companies are using YouTube, Facebook, Craigslist and Twitter. Sometimes you can find the best people in the most unusual places. Recruiting should be constant- even when you're out for dinner. That waitress could be your nest top rep.
1. Look outside the industry- Some of the best places to find salespeople are the alternate avenues that have nothing to do with the ad speciality industry- business magazines, other selling environments.
2. Payment and Perks- Companies who want to attract top notch sales people are doing so with not only good commission plans, but top of the line perks, such as annual incentive trips, sliding commissions rates and pre-paid commissions.
3. Cut the Strings- Plenty of sellers love their freedom, and that means the freedom to walk away from a deal whenever they want- even if that means leaving the company they work for. Some top 40 distributors say their strongest recruiting took is a contract that has no strings attached, allowing reps to walk away without a non-complete agreement any time they want. Don't be too territorial with a new hire- it will give them a negative view of your company.
4. Get Creative- Job applicants respond to creative recruitment tools. That's why companies are using YouTube, Facebook, Craigslist and Twitter. Sometimes you can find the best people in the most unusual places. Recruiting should be constant- even when you're out for dinner. That waitress could be your nest top rep.
Tuesday, November 3, 2009
Bags meet high fashion
Bags are trendier in 2009 then ever before, with high end retail brands such as Coach, Louis Vuitton, Gucci, and Prada appearing as a style statement on the arms of everyone from toddlers, like Suri Cruise, tweens, like Miley Cyrus, teens like Selena Gomez, and high paid actresses, like Jennifer Aniston and Cameron Diaz they are clearly making a statement.
When a woman is carring a fashion forward bag it sets a tone, it mean's look at me, I am a force to be recokened with. Remember the more fashionable and trendy the bag is, the longer a person will hold onto it.
Fashionable bags are available in a range of price points. From affordable hand woven and non woven bags to high end leather products, bags used as a fashion accessory can can fit a multiple of promotions.
Bags are the number two promotional product (next to shirts) and represent about 12% of the promotional industries revenue. Bags are great because people use and reuse them over a long period of time and they offer a large space in which a logo or brand name that has constant visability.
The most important thing about bags is to offer diversity in your promotional bags. Think about your audience, think about weather a reusable grocery bag will be best or will a leather bag that screams trendy be better. Decorating techniques are very important when selling bags for promotions. When you have a nice looking bag, it's important to decorate it in a subtle, trendy, yet sharp looking way that the user will want to use it over and over again.
When a woman is carring a fashion forward bag it sets a tone, it mean's look at me, I am a force to be recokened with. Remember the more fashionable and trendy the bag is, the longer a person will hold onto it.
Fashionable bags are available in a range of price points. From affordable hand woven and non woven bags to high end leather products, bags used as a fashion accessory can can fit a multiple of promotions.
Bags are the number two promotional product (next to shirts) and represent about 12% of the promotional industries revenue. Bags are great because people use and reuse them over a long period of time and they offer a large space in which a logo or brand name that has constant visability.
The most important thing about bags is to offer diversity in your promotional bags. Think about your audience, think about weather a reusable grocery bag will be best or will a leather bag that screams trendy be better. Decorating techniques are very important when selling bags for promotions. When you have a nice looking bag, it's important to decorate it in a subtle, trendy, yet sharp looking way that the user will want to use it over and over again.
Thursday, October 29, 2009
Hot Markets for Intimates
1. Colleges, sororities, fraternities, and spring breakers.
From the college gift shop to the cell phone company that wants to stake out a spot in Cancun for spring break to sign students up for a wireless plan, intimates are a great giveaway. Frats and sororites are also great candidates for loungewear promotions.
2. The spirits industry
In two words- LIQUOR COMPANIES. From in pack promotions- where there is thong inside every six pack to retail sales, liquor companies are selling a sexy young image.
3. Resorts and Hotels
Boxers are a great souvenir with the resort name on the band or the leg. Resort gift shops often sell boxers and other sleepwear. In addition if the resort is known as a romantic getaway branding women's intimates would be a natural for the gift shop or in room gifts.
4. The Entertainment Industry
Boy shorts for local radio station giveaways are very popular. They also work well for TV shows and rock band merchandise to give away or to sell after a concert. The entertainment industry is all about edgy hip promos.
5. Trade Shows
Now, this may seem a bit strange to you- but it's a great way to create a buzz. Get a conservative company to give away panties or boxers and everyone will be coming to their table to see what all the fuss is about.
From the college gift shop to the cell phone company that wants to stake out a spot in Cancun for spring break to sign students up for a wireless plan, intimates are a great giveaway. Frats and sororites are also great candidates for loungewear promotions.
2. The spirits industry
In two words- LIQUOR COMPANIES. From in pack promotions- where there is thong inside every six pack to retail sales, liquor companies are selling a sexy young image.
3. Resorts and Hotels
Boxers are a great souvenir with the resort name on the band or the leg. Resort gift shops often sell boxers and other sleepwear. In addition if the resort is known as a romantic getaway branding women's intimates would be a natural for the gift shop or in room gifts.
4. The Entertainment Industry
Boy shorts for local radio station giveaways are very popular. They also work well for TV shows and rock band merchandise to give away or to sell after a concert. The entertainment industry is all about edgy hip promos.
5. Trade Shows
Now, this may seem a bit strange to you- but it's a great way to create a buzz. Get a conservative company to give away panties or boxers and everyone will be coming to their table to see what all the fuss is about.
Tuesday, October 27, 2009
I see London, I see France, I see promotional underpants!
Okay, let's get the blushing out of the way, yes I said it underwear and yes it has it's own place in the promotional industry and it should hold a category in your apparel sales arsenal. Now, while your clients may feel desensitized to the novelty of the branded apparel items that they have used for giveaways over the years, it's almost guaranteed that intimate apparel will still hold a great deal of novelty and interest and defiantly humor for all involved. Intimates are also at a great price point for small giveaways and promotions. For the price of a mug or a T shirt you can get two or three times the impact with using intimates.
While not often actually seen when worn by customer, underwear does pack a large promotional punch. But the category can be sensitive to many. Intimates are personal and have strong associations, positive and negative, for many people. It's important to remember that the mere mention of a thong or bikini can catch clients off guard when presented. Since underwear can seen risque to some clients, please feel your clients out to see what would be appropriate for them.
Some clients are perfect customers for intimate apparel, think of liquor distributors and bars not the ultra conservative financial institution. I don't think we will see Wells Fargo on a thong any time soon! A college campus giveaway or spring break promotion will be much happier with their name stretched across a boy short then a grocery store, so please think of your client first!
With the right client with a young and progressive brand intimates can communication their message effectively and reach their target audience.
While not often actually seen when worn by customer, underwear does pack a large promotional punch. But the category can be sensitive to many. Intimates are personal and have strong associations, positive and negative, for many people. It's important to remember that the mere mention of a thong or bikini can catch clients off guard when presented. Since underwear can seen risque to some clients, please feel your clients out to see what would be appropriate for them.
Some clients are perfect customers for intimate apparel, think of liquor distributors and bars not the ultra conservative financial institution. I don't think we will see Wells Fargo on a thong any time soon! A college campus giveaway or spring break promotion will be much happier with their name stretched across a boy short then a grocery store, so please think of your client first!
With the right client with a young and progressive brand intimates can communication their message effectively and reach their target audience.
Tuesday, October 20, 2009
The new fasion trend- PLAID!
Plaid has made its way into the corporate apparel market, inspired from the Brit tartan look. Showcased in Fall 2009 by Christopher Kane, DKNY, and Bottega Veneta, this season's plaid patters opt for a less traditional palette consisting of blacks, greys, blues, and browns with wider striping. The plaid styles are great for men and women and is versatile across client bases. Plaid adds some excitement to an item, while still being conservative. Plaid dress shirts are hot sellers for corporate customers who want something different when using promotional apparel. When clients are spending money, especially right now, they want to get the most bang for their buck and plaid is doing that. Plaid is unique because it features both color and simulated texture in its design. It's best when worn one piece at a time, for example a plaid shirt with solid pants. Less busy busy patterns work better for office settings.
So next time you go to order your corporate apparel, look into plaid, its different and classic!
So next time you go to order your corporate apparel, look into plaid, its different and classic!
Thursday, October 1, 2009
News Flash! Use Flash drives!
Offer Big Marketing Opportunities USB flash drives - also often referred to as thumb drives or jump drives - act as reusable portable hard drives. These small units - about the size of a pack of gum - can easily be carried in a pocket, worn around the neck like a necklace or used as a key chain by your clients and prospects. There are even USB flash pens - with the flash drive "hidden" inside the writing utensil.
USB flash drives plug directly into your Universal Serial Bus (USB) port of a computer and are typically built to hold between 64 megabytes and 2 gigabytes of data. The popularity of flash drives have grown significantly over the past several years as storage capacities have increased and USB-enabled computers have become ubiquitous. The popularity and capabilities of flash drives has led to the advent of flash drive marketing.
The use of USB flash drives as effective marketing tools is continuing to evolve for forward thinking marketing professionals.
Thumb drives can be stamped with a company’s logo and as a result, custom logo USB drives have become trade show and convention favorites.
Companies are giving branded custom logo flash drives to key customers and prospects providing them with an instant reminder of your company every time they use the flash drive to transfer files or back up a document. Providing your customers (and potential customers) with a branded custom logo USB flash delivers a great way to market by keeping your brand in front of customers while giving them something of real value they will use over and over.
USB flash drives plug directly into your Universal Serial Bus (USB) port of a computer and are typically built to hold between 64 megabytes and 2 gigabytes of data. The popularity of flash drives have grown significantly over the past several years as storage capacities have increased and USB-enabled computers have become ubiquitous. The popularity and capabilities of flash drives has led to the advent of flash drive marketing.
The use of USB flash drives as effective marketing tools is continuing to evolve for forward thinking marketing professionals.
Thumb drives can be stamped with a company’s logo and as a result, custom logo USB drives have become trade show and convention favorites.
Companies are giving branded custom logo flash drives to key customers and prospects providing them with an instant reminder of your company every time they use the flash drive to transfer files or back up a document. Providing your customers (and potential customers) with a branded custom logo USB flash delivers a great way to market by keeping your brand in front of customers while giving them something of real value they will use over and over.
Tuesday, September 15, 2009
Throw one hell of a party!
With the economy taking a nosedive companies and individuals have to get the most out of their marketing materials. Many have started using promotional products to function in more than one way, thus stretching their dollar. Follow their lead and not only save some money in your budget, but also, join the ranks of the likes of Sean "P.Diddy" Combs as a noted innovator when it comes to throwing one heck of a party!
While advertising and event promotions can get the word out about you and your event, promotional products offer an avenue for more freedom and creativity. In order to do this, choose a promotional product that can serve more than one purpose at your event. If you are, for example, planning a wine tasting event, use a promotional product that can serve as your invitation as well as a nice gift for your attendees. On the wine glass, engrave your name, event and time and place. This gives both the company and event as sense of class and sophistication. It shows that your company can use innovative and creative ways to reach the audiences. This gets your guests excited and curious about the event so they absolutely can’t miss it.
Also, by using a promotional product as an invitation, your company and product get more use and have a longer self life. It remains visible for weeks before and after the party. And, what’s more if you choose a reusable product like a wine glass, every time the guest reuse the product they remember you and that specific event. Promotional products that serve as invitations have a timeless appeal that will generate constant branding and recognition of your company. A promotional product can build product and brand loyalty especially when connected to a memorable event. Your clients and guest will want more of you when they realize the extent to which you would go to please them.
Furthermore, when you use a promotional product for more than one purpose at an event, you can save some bucks. Many components play an important role in creating a successful event. You must include the invitation, printed materials like posters, napkins and coasters and awards and plaques, and the ever important gift bag. In order to save money without cutting corners consider combing the function of the promotional products. Instead of just serving as the invitation to your event, choose a product that works as both the gift and the invite. This saves you some stress and thanks the guests for coming before the event even starts.
At P. Diddy’s 29th birthday party, he used a promotional product as an invitation and gift for his guests. They received a leather-bound photo album filled with pictures for his previous parties. So, for your next event consider pulling a "Diddy" and combine the purpose of your promotional product. Get creative and practical at the same time to stand out and make an impressive impression for your brand on your entire audience.
While advertising and event promotions can get the word out about you and your event, promotional products offer an avenue for more freedom and creativity. In order to do this, choose a promotional product that can serve more than one purpose at your event. If you are, for example, planning a wine tasting event, use a promotional product that can serve as your invitation as well as a nice gift for your attendees. On the wine glass, engrave your name, event and time and place. This gives both the company and event as sense of class and sophistication. It shows that your company can use innovative and creative ways to reach the audiences. This gets your guests excited and curious about the event so they absolutely can’t miss it.
Also, by using a promotional product as an invitation, your company and product get more use and have a longer self life. It remains visible for weeks before and after the party. And, what’s more if you choose a reusable product like a wine glass, every time the guest reuse the product they remember you and that specific event. Promotional products that serve as invitations have a timeless appeal that will generate constant branding and recognition of your company. A promotional product can build product and brand loyalty especially when connected to a memorable event. Your clients and guest will want more of you when they realize the extent to which you would go to please them.
Furthermore, when you use a promotional product for more than one purpose at an event, you can save some bucks. Many components play an important role in creating a successful event. You must include the invitation, printed materials like posters, napkins and coasters and awards and plaques, and the ever important gift bag. In order to save money without cutting corners consider combing the function of the promotional products. Instead of just serving as the invitation to your event, choose a product that works as both the gift and the invite. This saves you some stress and thanks the guests for coming before the event even starts.
At P. Diddy’s 29th birthday party, he used a promotional product as an invitation and gift for his guests. They received a leather-bound photo album filled with pictures for his previous parties. So, for your next event consider pulling a "Diddy" and combine the purpose of your promotional product. Get creative and practical at the same time to stand out and make an impressive impression for your brand on your entire audience.
Wednesday, August 26, 2009
Taking Risk Part 2
This promotional strategy doesn’t require the risk to your company or your job, which you might initially assume.You give away cash or large prizes. Everyone likes to win and most people like to see others win. As long as you protect yourself and company with promotional risk coverage, you will also be the winner. Your prize offerings are based on the odds of a winner claiming the prize. As long as your promotional strategy does not include a guaranteed prize offering as the only prize, your company can include promotional risk coverage with the promotion. Promotional risk coverage can be found in promotions like you see on television, hear on the radio, read in newspapers, magazines, see online or in Internet marketing promotions. They offer the consumer a chance to win, and when there is a winner, your company is protected against having to pay the winner. Much like you insure your car from an accident or your home from a natural disaster, you can cover your promotion against a risk associated with the liabilities of giving away large valued prize amounts. The cost of promotional risk is minimal, literally a fraction of the prize value, and is based on the promotional odds, the prize value, and the number of chances given to win the promotion.
The strategy behind marketing promotions, which include promotional risk coverage, is simple and enables companies to differentiate brands in a very competitive market. Promotional risk covered promotions open up possibilities to offer larger prizes than most companies can afford, or would want to take promotional risk on. These large prizes are proven to increase registrations of online users, traffic in stores, and sales at any given time, leads generated both offline and online promotions, and build large brands through consumer loyalty.The strategy is to include a prize offering, which can be based on a game of skill, game of chance, or the redemption of an offer.
With Games of Skill, you could include promotional risk coverage in offering someone a chance to win up to $1,000,000 in a sports promotion.You have probably seen such games of skill in basketball promotions of a random fan shooting a basketball from half court.A football promotion might include a punt or throwing contest, or a hole in one coverage for golf promotions and tournaments.
Games of Chance are found in online marketing promotions and Internet marketing, with sweepstakes, online contests and games.You might see them in offline promotions for trade shows and events where B2B marketers or consumer marketers are holding drawings to increase traffic to events, increase customer response and generate leads.
Promotional risk coverage can be included in marketing promotions to protect companies against over redemption of coupon offerings and fix promotional marketing budgets for both consumer and B2B marketing strategies.Conditional offerings, such as conditional weather rebates, can add to marketing promotions to engage consumer involvement in the promotion and increase promotional coverage and public relations of the marketing effort.
Over redemption coverage allows promotional risk coverage to prevent the variable costs associated to budgeting of a marketing promotion when there is uncertainty about your program’s response rate or outcome. Promotional risk companies cover the cost of excess redemption's or responses, whatever the value of the prize, rebate, coupon, or premium. This allows you to plan promotional expenses to the penny, eliminate budget overruns for higher than expected response, and stretch promotional dollars for a maximum market impact.
The bottom line is magnified during the current economic climate, within every department of every business, small or large.To drive business in a recession, or any economic downturn, marketers must find new ways to gain and maintain market share.Those who realize that the success and longevity of their brand is in the hands of the American consumer will stand far ahead of the competitor.In order to engage the consumer and gain brand loyalty, the savvy marketer provides that consumer with benefits which will entice reaction.Consumers react to what they perceive is in their best interest.Find that formula in promotional risk coverage and you will benefit.
The strategy behind marketing promotions, which include promotional risk coverage, is simple and enables companies to differentiate brands in a very competitive market. Promotional risk covered promotions open up possibilities to offer larger prizes than most companies can afford, or would want to take promotional risk on. These large prizes are proven to increase registrations of online users, traffic in stores, and sales at any given time, leads generated both offline and online promotions, and build large brands through consumer loyalty.The strategy is to include a prize offering, which can be based on a game of skill, game of chance, or the redemption of an offer.
With Games of Skill, you could include promotional risk coverage in offering someone a chance to win up to $1,000,000 in a sports promotion.You have probably seen such games of skill in basketball promotions of a random fan shooting a basketball from half court.A football promotion might include a punt or throwing contest, or a hole in one coverage for golf promotions and tournaments.
Games of Chance are found in online marketing promotions and Internet marketing, with sweepstakes, online contests and games.You might see them in offline promotions for trade shows and events where B2B marketers or consumer marketers are holding drawings to increase traffic to events, increase customer response and generate leads.
Promotional risk coverage can be included in marketing promotions to protect companies against over redemption of coupon offerings and fix promotional marketing budgets for both consumer and B2B marketing strategies.Conditional offerings, such as conditional weather rebates, can add to marketing promotions to engage consumer involvement in the promotion and increase promotional coverage and public relations of the marketing effort.
Over redemption coverage allows promotional risk coverage to prevent the variable costs associated to budgeting of a marketing promotion when there is uncertainty about your program’s response rate or outcome. Promotional risk companies cover the cost of excess redemption's or responses, whatever the value of the prize, rebate, coupon, or premium. This allows you to plan promotional expenses to the penny, eliminate budget overruns for higher than expected response, and stretch promotional dollars for a maximum market impact.
The bottom line is magnified during the current economic climate, within every department of every business, small or large.To drive business in a recession, or any economic downturn, marketers must find new ways to gain and maintain market share.Those who realize that the success and longevity of their brand is in the hands of the American consumer will stand far ahead of the competitor.In order to engage the consumer and gain brand loyalty, the savvy marketer provides that consumer with benefits which will entice reaction.Consumers react to what they perceive is in their best interest.Find that formula in promotional risk coverage and you will benefit.
Monday, August 24, 2009
Should you take a risk!?
Promotional Risk… Is it worth it? Over the past decade, there has been tremendous growth in consumer and business product releases, bringing challenges to consumer and business to business marketers to differentiate brands. The ever changing media market increases the complexities, for both offline and online marketing professionals. The combined formula, with the recent recession and ongoing downturn of this economy, leaves marketers with an environment that is unique to any year in history, with a challenge that only the riskiest of marketers will survive. Are you willing to bet your marketing, advertising, public relations or promotions career on your willingness to take a risk? If you do not include this risk in your promotional strategy, while your competitor does, what will happen? Will your marketing competitor win market share that you have lost or will the safe road you have taken pay off? It is my experience that you must take the promotional risk.You are about to learn why you should include promotional risk coverage in marketing strategy to engage the consumer and secure a larger market share, during this recession.Follow these simple steps in marketing promotions strategy and build big brands that will stand the test of time.
There is no argument that consumers are responding to large cash and prize giveaways. Your marketing research can stop with the review of network programming you find in recent shows like Deal or No Deal, Price Is Right, Who Wants to Be A Millionaire, and the many other network promotions which include large prize and cash offerings to both gain consumer loyalty and increase ratings. Radio and television stations, newsprint and magazine publications, online and offline companies alike are all tapping into the simplest of strategy to increase viewers, visitors and readership, while gaining promotional affiliations and sponsorships.The strategy is simple. They are taking promotional risk.
There is no argument that consumers are responding to large cash and prize giveaways. Your marketing research can stop with the review of network programming you find in recent shows like Deal or No Deal, Price Is Right, Who Wants to Be A Millionaire, and the many other network promotions which include large prize and cash offerings to both gain consumer loyalty and increase ratings. Radio and television stations, newsprint and magazine publications, online and offline companies alike are all tapping into the simplest of strategy to increase viewers, visitors and readership, while gaining promotional affiliations and sponsorships.The strategy is simple. They are taking promotional risk.
Wednesday, August 5, 2009
Choosing different promotions and giveaways!
Small businesses, which usually have limited advertising budgets, often resort to unconventional methods to promote themselves. Two of the most common types of "small business" methods are cross promotions and freebies, or giveaways. Let’s take a look at each, along with some pros and cons.
A cross promotion is leveraging the success or popularity of another business for your own good. In a cross promotion, you work with another business to (hopefully) increase sales for both companies. For example, you might offer free commercial color printing services from a commercial printer to any customer who buys a monthly subscription to your service. Or you could offer free movie tickets to any customer who buys your new product. Either way, you are working with another company to promote sales. The benefits of cross promotions are obvious. If you are able to work out a deal with an established and reputable business in the area, then you are on the right track. Associating with a business that is already popular can significantly enhance the reputation of your company. It can be difficult for a new small business to establish itself in the minds of the customers, but partnering with a business that is already well entrenched can really moves that process along.
There is a possible negative involved, however. If the company you have partnered with has a serious problem at some point, and loses some of its luster, it could impact negatively on your own efforts. This is not likely, and even if it did happen, the effects would probably not last long. Still, the possibility is there and is worth noting. If it were to happen, one way to help combat the negative effects is to actively promote your separation from the offending company. You can do this by designing an attractive commercial color printing that extols your own company’s virtues and qualities, and distributing that to as many customers as possible.
Freebies
Giveaways are another popular tactic used by start up small businesses. In a giveaway, you literally give away one of your products, or some of your services, to customers in an attempt to increase profits or to establish an identity for yourself. This is done in a variety of different ways. You could offer a free one-hour massage in the hopes that customers who take advantage of it will be so pleased that they will come back for more. You could give your customers a free ball cap for every two that they buy at regular price. Giveaways, if done properly, can enhance a company’s success, especially in its early stages. If you have a quality product or service and are just trying to introduce it to people, a giveaway can help you achieve that goal rather quickly. And if you are looking for cost effective advertising options, freebies are definitely an option you should consider.
However, you must use giveaways sparingly, and with care. Sometimes, freebies devalue your product. In other words, giving something away for free can lead customers to consider that product to be cheap, even if it is not. It becomes less valuable in the customer’s mind, which is certainly not a good thing. To avoid that problem, only give away a product for free if you pair it with another product that is already well established as a valuable item. If you are giving away a free service, do not overdo it by offering so much that it devalues your work. Basically, if you try to think like your customers, you will be fine.
A cross promotion is leveraging the success or popularity of another business for your own good. In a cross promotion, you work with another business to (hopefully) increase sales for both companies. For example, you might offer free commercial color printing services from a commercial printer to any customer who buys a monthly subscription to your service. Or you could offer free movie tickets to any customer who buys your new product. Either way, you are working with another company to promote sales. The benefits of cross promotions are obvious. If you are able to work out a deal with an established and reputable business in the area, then you are on the right track. Associating with a business that is already popular can significantly enhance the reputation of your company. It can be difficult for a new small business to establish itself in the minds of the customers, but partnering with a business that is already well entrenched can really moves that process along.
There is a possible negative involved, however. If the company you have partnered with has a serious problem at some point, and loses some of its luster, it could impact negatively on your own efforts. This is not likely, and even if it did happen, the effects would probably not last long. Still, the possibility is there and is worth noting. If it were to happen, one way to help combat the negative effects is to actively promote your separation from the offending company. You can do this by designing an attractive commercial color printing that extols your own company’s virtues and qualities, and distributing that to as many customers as possible.
Freebies
Giveaways are another popular tactic used by start up small businesses. In a giveaway, you literally give away one of your products, or some of your services, to customers in an attempt to increase profits or to establish an identity for yourself. This is done in a variety of different ways. You could offer a free one-hour massage in the hopes that customers who take advantage of it will be so pleased that they will come back for more. You could give your customers a free ball cap for every two that they buy at regular price. Giveaways, if done properly, can enhance a company’s success, especially in its early stages. If you have a quality product or service and are just trying to introduce it to people, a giveaway can help you achieve that goal rather quickly. And if you are looking for cost effective advertising options, freebies are definitely an option you should consider.
However, you must use giveaways sparingly, and with care. Sometimes, freebies devalue your product. In other words, giving something away for free can lead customers to consider that product to be cheap, even if it is not. It becomes less valuable in the customer’s mind, which is certainly not a good thing. To avoid that problem, only give away a product for free if you pair it with another product that is already well established as a valuable item. If you are giving away a free service, do not overdo it by offering so much that it devalues your work. Basically, if you try to think like your customers, you will be fine.
Monday, July 27, 2009
Promotional Bags what a great idea!
Can there be anything more convenient at a sales event than a promotional bag? Promotional bags are particularly handy for sales and marketing exhibits and events where attendees invariably collect business cards, sales brochures and other items as they move from one sales area to the next. The best part of these bags is that the smart company who provides them knows they will be used over and over. With each use, the company name, clearly emblazoned, provides a wide range of exposure.
Choose a bag in regular logo colors or in a more eye-catching hue. The fabric from which these bags are made range from sturdy plastic to durable canvas. Bags with promotional power are often passed on from an original owner so that the company logo remains a potent promotion.
For special events of the non-sales kind, they are appreciated for the remembrance of an anniversary, birthday, club or organization picnic or virtually any special event where the convenience of these bags plays a large role. That’s why these bags really are "All-Purpose". With that kind of usefulness, it’s a great opportunity to display an appropriate logo. This makes company, group or event logo quickly recognizable and at once, a great opportunity for promotion. Logo recognition often takes time. This type of bag handily increases company name recognition by virtue of continued use.
The trend to use bags with logos as "giveaways" has been popular for decades because they are an inexpensive way of advertising. Advertising is costly. Promotional bags are reasonably priced for purchase in bulk quantities. Schools, libraries and museums love them as a measure of "appreciation". Banking institutions and athletic organizations consider these a regular promotional item for their advertising.
Choose a bag in regular logo colors or in a more eye-catching hue. The fabric from which these bags are made range from sturdy plastic to durable canvas. Bags with promotional power are often passed on from an original owner so that the company logo remains a potent promotion.
For special events of the non-sales kind, they are appreciated for the remembrance of an anniversary, birthday, club or organization picnic or virtually any special event where the convenience of these bags plays a large role. That’s why these bags really are "All-Purpose". With that kind of usefulness, it’s a great opportunity to display an appropriate logo. This makes company, group or event logo quickly recognizable and at once, a great opportunity for promotion. Logo recognition often takes time. This type of bag handily increases company name recognition by virtue of continued use.
The trend to use bags with logos as "giveaways" has been popular for decades because they are an inexpensive way of advertising. Advertising is costly. Promotional bags are reasonably priced for purchase in bulk quantities. Schools, libraries and museums love them as a measure of "appreciation". Banking institutions and athletic organizations consider these a regular promotional item for their advertising.
Tuesday, July 21, 2009
Finding new marketing ideas
Sometimes, the old methods are still the best way to go when it comes to building a business. In an ever competitive business world, this can often mean using promotional items to entice potential customers to become definite customers. The problem, of course, is you need to find some good "schwag" to entice them.
Promotional materials have been used by businesses for as long as one can remember. On the cheesy end of the marketing stick, you see them used in infomercials. You know, "…but that’s not all. You’ll get these handy, dandy knives plus…for only $19.99." You may laugh at these infomercials, but you would be wrong to do so. Why? They work.
Moving farther up the marketing scale, we find that promotional items are used all the time with "nicer" products. We often just don’t realize it. Consider a magazine like Sports Illustrated. How do they drive sales? They offer tote bags, clock radios, magazines customized to specific teams and so on if you will only subscribe for a year or two. Again, they wouldn’t be doing it if it didn’t work.
If you have a business, you need to think about using promotional items to entice your potential clientele. The problem most businesses run into is figuring out what promotional items to use. Many in the industry refer to these items as "schwag". So, what schwag should you use?
Schwag comes in unique and run of the mill forms. We’ve all seen the coffee cups, pens, note pads, hats, shirts and so on with company names on them. This is run of the mill schwag. Since it is not unique, the chances of it having a positive effect on prospects is nominal.
Unique schwag is a much better choice. Unique makes you stick out. Sticking out makes people remember you. So, how do you find unique schwag? Avoid the "promotional companies." Instead, look for companies that produce a real product that also happen to private label it.
Also, focus on companies making products that are associated with your business niche. Nomad Journals makes a great travel journal that is available for private labeling. If you have a travel agency or other travel related company, it would make a tremendous promotional gift.
What if you have a "dry" profession? What could a lawyer, for instance, give away that their clients would enjoy. How about a free "lawyer jokes" book? It would definitely set you apart from other lawyers and probably make your client feel a bit better. A happy client results in referrals.
Whatever your business area, promotional items can make all the difference between success and failure. Take the time to consider the possibilities. You’ll be surprised how big a difference they can make to your bottom line.
Promotional materials have been used by businesses for as long as one can remember. On the cheesy end of the marketing stick, you see them used in infomercials. You know, "…but that’s not all. You’ll get these handy, dandy knives plus…for only $19.99." You may laugh at these infomercials, but you would be wrong to do so. Why? They work.
Moving farther up the marketing scale, we find that promotional items are used all the time with "nicer" products. We often just don’t realize it. Consider a magazine like Sports Illustrated. How do they drive sales? They offer tote bags, clock radios, magazines customized to specific teams and so on if you will only subscribe for a year or two. Again, they wouldn’t be doing it if it didn’t work.
If you have a business, you need to think about using promotional items to entice your potential clientele. The problem most businesses run into is figuring out what promotional items to use. Many in the industry refer to these items as "schwag". So, what schwag should you use?
Schwag comes in unique and run of the mill forms. We’ve all seen the coffee cups, pens, note pads, hats, shirts and so on with company names on them. This is run of the mill schwag. Since it is not unique, the chances of it having a positive effect on prospects is nominal.
Unique schwag is a much better choice. Unique makes you stick out. Sticking out makes people remember you. So, how do you find unique schwag? Avoid the "promotional companies." Instead, look for companies that produce a real product that also happen to private label it.
Also, focus on companies making products that are associated with your business niche. Nomad Journals makes a great travel journal that is available for private labeling. If you have a travel agency or other travel related company, it would make a tremendous promotional gift.
What if you have a "dry" profession? What could a lawyer, for instance, give away that their clients would enjoy. How about a free "lawyer jokes" book? It would definitely set you apart from other lawyers and probably make your client feel a bit better. A happy client results in referrals.
Whatever your business area, promotional items can make all the difference between success and failure. Take the time to consider the possibilities. You’ll be surprised how big a difference they can make to your bottom line.
Thursday, July 16, 2009
Show of your business with a promotional folder!
Customized, printed products are a popular choice for business promotion, especially when they will be used to hold materials at a conference or trade show. Savvy organizations and businesses turn to promotional products, including folders, in their overall business management and marketing strategy. While attending a conference, seminar, trade show or exhibition, promotional folders are one of the first products that an attendee will receive upon arrival. These folders are typically embossed or printed with corporate logos or details. They are used to hold all of the relevant materials for the event, and are commonly updated throughout the conference by the recipient. A quality folder will be used regularly during the conference while increasing the perception and visibility of the promoted company or brand name in a professional yet stylish manner.
Folders are also a great trade show or promotional giveaway item, especially when they are packed with information about you and your company such as a diskette / CD, marketing materials, sales kits, or customized presentation information. A well-designed marketing folder can have a significant positive impact on your company’s visibility, image, and bottom line. These folders are perfect for times or situations when limited distribution is required, small meetings, or informational seminars.
There are numerous types and styles of folders on the market today, including popular options such as leather, PU, silver trim, or koskin. Environmentally-concerned clients are also well pleased with the latest recycled board folders featuring professional lines, business card slits, and Velcro closures. Many folders come with additional amenities such as added utility space, zipped outer pockets, calculators, writing pads, and ringbinders. The discerning business client will find a wide variety of promotional folders, from the low budget variety to the executive leather folder.
Folders are also a great trade show or promotional giveaway item, especially when they are packed with information about you and your company such as a diskette / CD, marketing materials, sales kits, or customized presentation information. A well-designed marketing folder can have a significant positive impact on your company’s visibility, image, and bottom line. These folders are perfect for times or situations when limited distribution is required, small meetings, or informational seminars.
There are numerous types and styles of folders on the market today, including popular options such as leather, PU, silver trim, or koskin. Environmentally-concerned clients are also well pleased with the latest recycled board folders featuring professional lines, business card slits, and Velcro closures. Many folders come with additional amenities such as added utility space, zipped outer pockets, calculators, writing pads, and ringbinders. The discerning business client will find a wide variety of promotional folders, from the low budget variety to the executive leather folder.
Tuesday, July 14, 2009
Lipstick Pens
Need a great promotional product! Let me introduce you to the Lipstick Pen! This has become a must have for any business that has women as thier client's or as potential clients.
The lipstick pen is the size of a real lipstick and looks like a real lipstick until you pull off the "lipstick" to reveal a nice silver ball point pen. The "lipstick" comes in red, pink, purple, or blue.
These pens can be printed with your logo and contact information and are perfect for your next trade show. These are espically popular for bridal and beauty shows.
The pens start at $1.75 for 100 units- but the more you order the more you save. So ask today about our lipstick pens and how they can help get you noticed!
The lipstick pen is the size of a real lipstick and looks like a real lipstick until you pull off the "lipstick" to reveal a nice silver ball point pen. The "lipstick" comes in red, pink, purple, or blue.
These pens can be printed with your logo and contact information and are perfect for your next trade show. These are espically popular for bridal and beauty shows.
The pens start at $1.75 for 100 units- but the more you order the more you save. So ask today about our lipstick pens and how they can help get you noticed!
Tuesday, July 7, 2009
They don't follow up!
Here is where you can make or break your trade show experience- the entire point of having a booth at trade show is to get leads, and you must follow up with those leads after the show. Your job does not end when the show closes down, it's only beginning. You must follow up with your leads within 10 days of the show, the sooner the better. It can be an email, letter, or phone call, although it's always best to have voice to voice contact with your perspective contacts. Remember don't waste you time with the people who were not interested- you have already weeded out the time wasters- so you should only be calling interested parties!
Remember people will not call you, they most likely do not even remember you, they met tons of people at the show- you have to follow up with them and remind them that they need your products!
Remember people will not call you, they most likely do not even remember you, they met tons of people at the show- you have to follow up with them and remind them that they need your products!
Monday, June 22, 2009
They don't recognize time wasters!
This is the most important part of trade shows in my opinion. You only have a set amount of time at a trade show- and most likely you have paid to be a part of the show- so you better get the most bang of your buck, and don't waste your time with people who are not interested in your products or are not your potential clients. Some people have no intention of doing business with you, but they love to chat and they love whatever it is you are giving away or they love whatever products are on your table. This is a qualifying issues- you need to learn to quickly assess the value of a visitor before investing too much talk time. You need to ask qualifying questions, "could you see yourself ordering 500 of these?" and show them a product. This may seem like you are pushing away smaller orders, you can still spend time with the smaller orders, but don't let that take all of your time. Get their card and call them the next day to talk. Or if you have someone that has a lot of questions explain that you would love to talk with them, and set up a time to either meet or just say I will call you tomorrow to continue this conversation. A trade show is not the time to have a 30 minute discussion with a potential client. Trade shows are a time to get leads, you follow up on those leads after the show, not during!
So remember QUALIFY FIRST, PRESENT LATER!
So remember QUALIFY FIRST, PRESENT LATER!
Thursday, June 18, 2009
Know whos running your booth!
Many booth workers are assistants or adminstrative people who are being paid a flat hourly rate to simply work the show and man the booth. Guess what happens when you put an hourly paid employee in your booth? That's exactly what you get! Someone who watches the minutes tick by until they can leave?
If you must have an employee in the booth who is an hourly employee give them some incentives for working the booth. Give them a bonus for every qualify lead they bring in. Give them a reason to talk to the visitors and sell your products.
A little hint that I learned is to put attrative people in the booths. As sexist as this may sound- it works. If you are going to be a construction show, the visitors will be mostly men, so put good looking friendly women in the booths. If you are going to be at a home good show you want good looking rugged men who can woo the happy housewives as they look around the show. Just remember you want to put your best foot forward- this booth is your customers first impression of your company. So put your best people in the booth and let the rookies watch from the sidelines.
If you must have an employee in the booth who is an hourly employee give them some incentives for working the booth. Give them a bonus for every qualify lead they bring in. Give them a reason to talk to the visitors and sell your products.
A little hint that I learned is to put attrative people in the booths. As sexist as this may sound- it works. If you are going to be a construction show, the visitors will be mostly men, so put good looking friendly women in the booths. If you are going to be at a home good show you want good looking rugged men who can woo the happy housewives as they look around the show. Just remember you want to put your best foot forward- this booth is your customers first impression of your company. So put your best people in the booth and let the rookies watch from the sidelines.
Tuesday, June 16, 2009
Do not ask "can I help you"?
A general rule in sales is to never ask a question that can be answered with a simple "no". You want to ask unique open ended questions that puts the visitor at ease, like "What unusual things have you seen at the show?" or "what have you seen that interests you?" These types of questions invite conversation. You want to converse with the show goers not bark orders and questions at them.
Or if you really want to be snazzy as open ended questions that quality the visitor, like "what types of promotional products are you using right now?" This allows you to determine if you can help them, that way you can not waste your time and their time speaking with someone who does not need, use, or want your products.
If you incorporate this with our booth positions tools you will give yourself the room to talk to your perspective new customers- by pushing your table back and standing in front of it you allow yourself to be in the mix of people without being on top of your fellow booth mates.
Or if you really want to be snazzy as open ended questions that quality the visitor, like "what types of promotional products are you using right now?" This allows you to determine if you can help them, that way you can not waste your time and their time speaking with someone who does not need, use, or want your products.
If you incorporate this with our booth positions tools you will give yourself the room to talk to your perspective new customers- by pushing your table back and standing in front of it you allow yourself to be in the mix of people without being on top of your fellow booth mates.
Saturday, June 13, 2009
Booth Design
You know how in real estate the key is LOCATION LOCATION LOCATION! Well booth design at trade shows really isn't that different. Some homes are just designed wrong, and so are trad show booths! Is selling about building walls or is it about breaking then down or going around them? If, on an ideal sales call, you want to sit next to a prospect rather than having a desk between you then why would a trad show booth be any different?! Why would you design a show booth that sends the wrong message the thousands or trade show visitors?
One of us MUST cross over into the other's territory before anything good is going to happen. Remove ALL barriers, get out from behind the table, chair, display, whatever you have to. Interact with the people.
Your booth should be secondary- people sell things, not displays. Displays and booths grab attention, but people sell! Stand in front of your booth- actually the best thing to is is push your table back- and don't use the chairs and stand in front of your booth. This way you are not invading others space- everyone paid for a space- be considerate of your fellow trade showers. You should be handing things out- this is where promotional products come in handy. If a prospect has a question and you need some space or some peace and quiet you can step back to your table and talk one on one with the prospect.
So get out from behind your table and be one on one with the show goers!
One of us MUST cross over into the other's territory before anything good is going to happen. Remove ALL barriers, get out from behind the table, chair, display, whatever you have to. Interact with the people.
Your booth should be secondary- people sell things, not displays. Displays and booths grab attention, but people sell! Stand in front of your booth- actually the best thing to is is push your table back- and don't use the chairs and stand in front of your booth. This way you are not invading others space- everyone paid for a space- be considerate of your fellow trade showers. You should be handing things out- this is where promotional products come in handy. If a prospect has a question and you need some space or some peace and quiet you can step back to your table and talk one on one with the prospect.
So get out from behind your table and be one on one with the show goers!
Monday, June 1, 2009
Think you know how to work a trade show?
This will be a several part series that goes over the do's and don't of trade shows. Trade shows are a key to your business success, both attending a show as a guest and being an exhibitor is a must. You need to find out what shows are best for you to show off your product with a booth and which shows are better for you just to attend, the only way to know this is to actually go to the show and check it out- it's a bit of trial and error, but either way your presence there is necessary for your business to succeed.
The most important element of a trade show is to remember to sell- do not leave your sales shoes at the door- and do not be lazy!
But somehow most people tend to get lazy when attending a show- they expect people to walk up introduce themselves and throw money at them. Let me give you a big tip- THIS WILL NOT HAPPEN- you need to work a trade show, just like any other client. Sales reps die at trade shows all day long, so do not make that mistake. Selling in a booth is totally different from selling in the field. Most shows are not for selling, but for visits existing clients and qualifying new ones. Actually its more about generating leads, then actually selling anything.
But anyway you look at it- trade shows are full of bad sales techniques- so I am going to take a few parts and explain them to you and how to not fall into that category of what not to do.
The first DO NOT at a trade show and this is a biggie!
DO NOT sit in the booth!
This is the biggest no no! Usually the sitters are the people who were forced into coming and they are not the sales staff- either way there is no excuse for sitting in the booth. You should not even use your chairs- and in no way should you have your butt on the seat. Push your table back and stand in front of it- and invite people into your space- that way you can have a more intimate conversation with them that is out of the way of the other guests. The easiest way to invite people into your space is with a promotional product, and even better- something that is sparkly and will catch their eye. Even something basic as a pen, calling people over to you and saying "here is a pen" or "have a notepad" gets people to come over to you- do not be the booth that has promotional products sitting on the table- hand them out people! Come on don't be lazy- you are working the room. If someone is not a qualified lead- the give them your product and them them on their way- don't waste your time or theirs. If they are a qualified lead then you have a minute to get their card and give them yours. It's a win win situation, and now they also have a product with your name on it, and remember- people who receive a promotional product will remember your business longer.
The most important element of a trade show is to remember to sell- do not leave your sales shoes at the door- and do not be lazy!
But somehow most people tend to get lazy when attending a show- they expect people to walk up introduce themselves and throw money at them. Let me give you a big tip- THIS WILL NOT HAPPEN- you need to work a trade show, just like any other client. Sales reps die at trade shows all day long, so do not make that mistake. Selling in a booth is totally different from selling in the field. Most shows are not for selling, but for visits existing clients and qualifying new ones. Actually its more about generating leads, then actually selling anything.
But anyway you look at it- trade shows are full of bad sales techniques- so I am going to take a few parts and explain them to you and how to not fall into that category of what not to do.
The first DO NOT at a trade show and this is a biggie!
DO NOT sit in the booth!
This is the biggest no no! Usually the sitters are the people who were forced into coming and they are not the sales staff- either way there is no excuse for sitting in the booth. You should not even use your chairs- and in no way should you have your butt on the seat. Push your table back and stand in front of it- and invite people into your space- that way you can have a more intimate conversation with them that is out of the way of the other guests. The easiest way to invite people into your space is with a promotional product, and even better- something that is sparkly and will catch their eye. Even something basic as a pen, calling people over to you and saying "here is a pen" or "have a notepad" gets people to come over to you- do not be the booth that has promotional products sitting on the table- hand them out people! Come on don't be lazy- you are working the room. If someone is not a qualified lead- the give them your product and them them on their way- don't waste your time or theirs. If they are a qualified lead then you have a minute to get their card and give them yours. It's a win win situation, and now they also have a product with your name on it, and remember- people who receive a promotional product will remember your business longer.
Wednesday, April 22, 2009
Step 2 Create Continuity
You can build a bigger order and more profit by taking to your clients about continuity, such as a series of products that are distributed over time to an specific audience. When you do this you lay the groundwork for either a larger dollar order up front or a string a follow up orders over a set period of time, it all depends on how your customer wants to purchase product. Continuity programs are effective at securing future sales. For example a desk set, where each year or each quarter your customer adds to the set, one time a clock, the next a pencil holder, the next a letter opener, and so on, you get the idea. Your clients will benefit because they are more likely to remember an advertiser when a message is sent to the repeatedly over a period of time, this makes your customers investment more profitable. It's far better to spend more money up front and get a better returns on the back end than to save pennies only for lesser results.
Monday, April 20, 2009
Increase your profit!
With many financial gurus warning of a stalled economy its time to jump start your money makes, not put on the brakes. Fuel your own sales machine with some sure money maker techniques. This will be a seven part series that outlines seven proven methods used to boost sales in a dwindling economy.
Good, Better, Best!
Use this approach when responding to your client's requests, by doing this you will move a client to an increase in budget in exchange for a greater value. Most of the time you are given a budget by your client, in actuality the budget is below the actual amount of money that the buyer has to spend. So, show something lower in price than the given budget, then show something that is right at their budget and then something greater than the stated amount. As you show each product show more value for the money with each item.
Never ignore what you think to be an obvious advantage to your clients when it comes to showing value. Buyers may not be aware of the obvious, and it's very important to stress all the value and benefits of your products or services.
Once your client sees how those few extra pennies per unit will make a difference in the longevity of an imprinted item and the greater influence it will have on the recipient, you've got a bigger sale in the bag.
Good, Better, Best!
Use this approach when responding to your client's requests, by doing this you will move a client to an increase in budget in exchange for a greater value. Most of the time you are given a budget by your client, in actuality the budget is below the actual amount of money that the buyer has to spend. So, show something lower in price than the given budget, then show something that is right at their budget and then something greater than the stated amount. As you show each product show more value for the money with each item.
Never ignore what you think to be an obvious advantage to your clients when it comes to showing value. Buyers may not be aware of the obvious, and it's very important to stress all the value and benefits of your products or services.
Once your client sees how those few extra pennies per unit will make a difference in the longevity of an imprinted item and the greater influence it will have on the recipient, you've got a bigger sale in the bag.
Wednesday, January 28, 2009
Advertising To Get Noticed January 28, 2009
"I do not regard advertising as entertainment or an art form, but as a medium of information."- David Ogilvy
Tuesday, January 27, 2009
Advertising To Get Noticed January 27, 2009
"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."- Leo Burnett
Monday, January 26, 2009
Advertising to Get Noticed January 26, 2009
"The most important word in the vocabulary of advertising is test. If you pretest your product with consumers and pretest your advertising, you will do well in the market place."- David Ogilvy
Wednesday, January 21, 2009
Battle of the Budget
We are all dealing with it now, its on every news station, in every news paper, and on every website- the failing economy! So how do we battle that when dealing with selling promotional products and how do you deal with the economy as a business trying to get your name out there to your potential customers.
Anytime our economy goes through a phase, such as the economic "crisis" as its been called, the first thought for business owners is to pull back on their marketing budgets. Which is WRONG, why in times of plenty everyone is spending tons of money on marketing but when you need money and business people pull back from marketing, how do you think you are going to get business? That thinking is all backwards. Now, why I understand where that thought process is coming from, because marketing is looked at as not as important as paying the monthly business bills, such as the phone bill or the rent.
Right now the goal when shopping for promotional products is to try and order in bulk, you will save more money over the course of the year, if you can order 500 pieces instead of 250 you will save money, its the same concept as shopping at Costco or Sams Club. You also want to find a product that is going to give you the most, snap, crackle and pop for you buck.
So remember, in this tight time in our economy you still need to market, its more important now then ever! To get the most out of your promotional products budget look for a product that will pop and set you apart from your competition and order in bulk to save money. One great product is better then five boring products, its not quanity its quality!
Anytime our economy goes through a phase, such as the economic "crisis" as its been called, the first thought for business owners is to pull back on their marketing budgets. Which is WRONG, why in times of plenty everyone is spending tons of money on marketing but when you need money and business people pull back from marketing, how do you think you are going to get business? That thinking is all backwards. Now, why I understand where that thought process is coming from, because marketing is looked at as not as important as paying the monthly business bills, such as the phone bill or the rent.
Right now the goal when shopping for promotional products is to try and order in bulk, you will save more money over the course of the year, if you can order 500 pieces instead of 250 you will save money, its the same concept as shopping at Costco or Sams Club. You also want to find a product that is going to give you the most, snap, crackle and pop for you buck.
So remember, in this tight time in our economy you still need to market, its more important now then ever! To get the most out of your promotional products budget look for a product that will pop and set you apart from your competition and order in bulk to save money. One great product is better then five boring products, its not quanity its quality!
Advertising To Get Noticed January 21, 2009
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."- William Bernbach
Tuesday, January 20, 2009
Going Green- coffee style!
To keep on our "going green" topic- I am going to tell you about a product that can be good for the environment, functional and also make your customer feel like they are still providing a good quality product for their customers.
Everyone drinks coffee, especially in the business world. It is also so much better for the environment to use a reuse able coffee mug then to use a styaofoan or paper coffee cup.
So the most common option is for people is to think to order plastic or stainless steel coffee mugs for their employees or for their customers, but wouldn't it be great to be able to give them a reusable coffee mug that is also good for the environment?
There is now a coffee mug that is made of 100% recycled plastic. Which kills two birds with one stone, its made of recycled materials and it saves the environment from harmful coffee cups that do not break down in the environment.
Everyone drinks coffee, especially in the business world. It is also so much better for the environment to use a reuse able coffee mug then to use a styaofoan or paper coffee cup.
So the most common option is for people is to think to order plastic or stainless steel coffee mugs for their employees or for their customers, but wouldn't it be great to be able to give them a reusable coffee mug that is also good for the environment?
There is now a coffee mug that is made of 100% recycled plastic. Which kills two birds with one stone, its made of recycled materials and it saves the environment from harmful coffee cups that do not break down in the environment.
Monday, January 19, 2009
How do you motivate your sales team?
With promotional products of course!
Well, let me explain- you can implement an incentive program to help those employees who need a boost in their sales as well as push top sellers to reach for the stars.
Top sellers should be rewarded for their time and efforts, and attention needs to be paid to times when employees are in the office or traveling for business, so what you and your client gives should reflect those needs.
To motivate employees who have slumping sales a great leather multi piece desk set can be offered, with a different piece given each week for the most sales in a week or the most improvement shown in a given week.
Top sellers will be working round the clock so an extra special timepiece would be the perfect desk accessory. When employees are making sales on the go, a leather briefcase or laptop bag is perfect and very useful.
Extra incentives that are great to always have on hand are higher quality pens (god knows every good sales person needs a great pen to sign contracts) Also safely kits are great for your sales staff that is on the go in the car.
Its important, especially right now, during these rough economic times to reward your employees, its hard enough to find good sales people, so hold on to the ones you have, nurture and train them and reward them when they perform.
This is just an example of some great products that your sales staff will find useful and will help them do their jobs better and strive to make it to the top level!
Well, let me explain- you can implement an incentive program to help those employees who need a boost in their sales as well as push top sellers to reach for the stars.
Top sellers should be rewarded for their time and efforts, and attention needs to be paid to times when employees are in the office or traveling for business, so what you and your client gives should reflect those needs.
To motivate employees who have slumping sales a great leather multi piece desk set can be offered, with a different piece given each week for the most sales in a week or the most improvement shown in a given week.
Top sellers will be working round the clock so an extra special timepiece would be the perfect desk accessory. When employees are making sales on the go, a leather briefcase or laptop bag is perfect and very useful.
Extra incentives that are great to always have on hand are higher quality pens (god knows every good sales person needs a great pen to sign contracts) Also safely kits are great for your sales staff that is on the go in the car.
Its important, especially right now, during these rough economic times to reward your employees, its hard enough to find good sales people, so hold on to the ones you have, nurture and train them and reward them when they perform.
This is just an example of some great products that your sales staff will find useful and will help them do their jobs better and strive to make it to the top level!
Advertising To Get Noticed January 19, 2009
"Never write an advertisement, which you wouldn't want your family to read. You don't tell lies to your wife. Don't tell them to mine."- David Ogilvy
Sunday, January 18, 2009
Going green!
With so many companies and people going green to support our envrionment its no different when dealing with promotional products. Green, has become very big! In our latest catalog there is an entire section dedicated to green products.
This is a great time as a business to be trendy and show your customers that you are supporting the envirnment. Green is hot right now, every major company from Target to Walmart and Whole Foods are pushing GREEN, they all are offering reusable grocery bags for customers to cut down on the waste of paper and plastic bags.
The most popular products that are both useful and budget friendly are pens that are made from recycled plastic, paper pads that are made from recycled paper, reuseable tote bags that are made from recycled materials, and organic cotton wearables.
Giving your customer a green products not only shows that you care enough to pass out something that while it promotes your business it is also showing that you care about the future of our environment and our planet. It also is a great conversation starter- when you are talking to a potential new customer give them the product and them follow it up with something like, "did you know that pen is made from 100% recycled materials?" Beleive me people will talk to you, and going green is on everyone's minds.
You can also pay it forward by giving your customers a pack of seeds, or a tree root that they can plant, its a great way of saying thank you to clients. Its also something different, how many companies ever gave you seeds to plant flowers, or a tree to plant? It will stick in their minds, because you will becoming the company that cares!
So jumpstart your marketing this year, by going green!
This is a great time as a business to be trendy and show your customers that you are supporting the envirnment. Green is hot right now, every major company from Target to Walmart and Whole Foods are pushing GREEN, they all are offering reusable grocery bags for customers to cut down on the waste of paper and plastic bags.
The most popular products that are both useful and budget friendly are pens that are made from recycled plastic, paper pads that are made from recycled paper, reuseable tote bags that are made from recycled materials, and organic cotton wearables.
Giving your customer a green products not only shows that you care enough to pass out something that while it promotes your business it is also showing that you care about the future of our environment and our planet. It also is a great conversation starter- when you are talking to a potential new customer give them the product and them follow it up with something like, "did you know that pen is made from 100% recycled materials?" Beleive me people will talk to you, and going green is on everyone's minds.
You can also pay it forward by giving your customers a pack of seeds, or a tree root that they can plant, its a great way of saying thank you to clients. Its also something different, how many companies ever gave you seeds to plant flowers, or a tree to plant? It will stick in their minds, because you will becoming the company that cares!
So jumpstart your marketing this year, by going green!
Thursday, January 15, 2009
Bend it, twist it- promotional products are flexible!
Flexibility is one of the key features and one of the greatest appeal of promotion products. They can work within all budgets, with all that is going on in our economy promotional products are a great way to still advertise within a small budget. Most companies have an advertising budget- and due to the economic times most budgets have been cut, but promotional products can sill be used even with a small budget. Its just a matter of finding the right product in your price range.
Promotional products can also be given to any audience: customers, prospects, dealers, employees, and vendors. You can also easily tie them to other marketing efforts, either as incentives for desired actions or as branding tools. And the actual product itself can be almost anything, the sky is the limit! If you can think it up, we can imprint your logo on it!
The benefits of promotion products as marketing tools are well established. Studies have proven time and time again that promotional items increase response rates, boost brand recognition, and create more favorable impressions of your company.
Promotional products can also be given to any audience: customers, prospects, dealers, employees, and vendors. You can also easily tie them to other marketing efforts, either as incentives for desired actions or as branding tools. And the actual product itself can be almost anything, the sky is the limit! If you can think it up, we can imprint your logo on it!
The benefits of promotion products as marketing tools are well established. Studies have proven time and time again that promotional items increase response rates, boost brand recognition, and create more favorable impressions of your company.
Wednesday, January 14, 2009
Advertising To Get Noticed January 14, 2009
"Advertising is the greatest art form of the 20th century."- Marshall Mcluhan
Monday, January 12, 2009
Advertising To Get Noticed January 12, 2009
"Our society's values are being corrupted by advertising's insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness."- John Arbuthnot Fisher
Friday, January 9, 2009
Advertising To Get Noticed January 9, 2009
"Advertising is the art of making whole lies out of half truths."- Edgar A. Shoaff
Thursday, January 8, 2009
Advertising To Get Noticed January 8, 2009
"Society drives people crazy with lust and calls it advertising."- John Lahr
Wednesday, January 7, 2009
Advertising To Get Noticed January 7, 2009
"Advertising is only evil when when it advertises evil things."- David Ogilvy
Tuesday, January 6, 2009
Advertising To Get Noticed January 6, 2009
"Advertising is the art of convincing people to spend money they don't have for something they don't need."- Will Rogers
Monday, January 5, 2009
Are your mailers reaching your customers?
So many business send out direct mailers to their clients and their target audience, it may be a letter or a postcard, but either way look in your daily mail, I guarantee that you have some sort of advertising piece from a business. Now, what is the first thing that you do with that letter or postcard? That's right, you throw it away! Its the easiest thing to do, you sort the mail, bills and junk mail, and in an effort to avoid clutter we throw away things that we do not need laying around our homes.
Now, as a business owner how can you increase your chances to not end up in the trash can? Easy- send lumpy mail! Yes, you read that right- send something inside your mailer- a promotional product that makes your mailer look and feel different from all the other mail.
It's expensive to send out mailers- not only do you have the cost of the actual letter or postcard- but you have the cost of the postage- so you need to make it count!
Unfortunately the response rate for direct mailers is quite low, but it is a part of marketing and we all have to do it. Sending a sales letter or postcard alone gives a 1.9% response rate, but adding a promotional product to your mailer, making it "lumpy" will give you a 3.3% response rate.
So order something small and light weight, because you want to keep your costs down on postage, a letter opener, silicone wristband, or paperclip are all great examples.
So good luck, get our there and get sending some LUMPY mail!
Now, as a business owner how can you increase your chances to not end up in the trash can? Easy- send lumpy mail! Yes, you read that right- send something inside your mailer- a promotional product that makes your mailer look and feel different from all the other mail.
It's expensive to send out mailers- not only do you have the cost of the actual letter or postcard- but you have the cost of the postage- so you need to make it count!
Unfortunately the response rate for direct mailers is quite low, but it is a part of marketing and we all have to do it. Sending a sales letter or postcard alone gives a 1.9% response rate, but adding a promotional product to your mailer, making it "lumpy" will give you a 3.3% response rate.
So order something small and light weight, because you want to keep your costs down on postage, a letter opener, silicone wristband, or paperclip are all great examples.
So good luck, get our there and get sending some LUMPY mail!
Advertsiing To Get Noticed January 5, 2009
"Advertising-a judicious mixture of flattery and threats."- Northrop Frye
Friday, January 2, 2009
Thursday, January 1, 2009
Headed to a Trade show in 09- don't go alone!
If you are planning on having a booth at any type of trade show or mixer this year, do not go it alone, be sure to bring along some promotional products to hand out to show goers.
This is very simple mathematical formula- 72% of show goers remembered the name of the company that gave them a promotional product, as compared to only 28.4% of people who could remember a company that did not give them a promotional product. Now that is a lot of people that are forgetting your company name. Think about it, you pay the money to rent the booth, you spend your time at the event, talking to lots of people, don't you want them to remember you if you spent a lot of time and money to be there to get your company name out to potential customers.
Now if you have the time prior to a trade show or mixer, and there is a select group that you are going after trying to get business from you can send a pre show mailer, inviting them to the show and to your booth (maybe even send an admission ticket)also remember to include a promotional product this will increase the likelihood that they will stop by your booth at the show.
We have discussed in other blog entries that the great thing about promotional products is that are relatively inexpensive, however in a trade show event giving out promotional products of greater value have been linked to generating more sales leads. So its a good idea to spend a little more on promotional products for trade shows.
Trade shows and mixers are a great tool for getting your name out there and meeting new people I would suggest doing one trade show or mixer a quarter. Check with your local chamber of commerce and your local chapter of Better Busienss Bureau to see what events are going on in your town.
This is very simple mathematical formula- 72% of show goers remembered the name of the company that gave them a promotional product, as compared to only 28.4% of people who could remember a company that did not give them a promotional product. Now that is a lot of people that are forgetting your company name. Think about it, you pay the money to rent the booth, you spend your time at the event, talking to lots of people, don't you want them to remember you if you spent a lot of time and money to be there to get your company name out to potential customers.
Now if you have the time prior to a trade show or mixer, and there is a select group that you are going after trying to get business from you can send a pre show mailer, inviting them to the show and to your booth (maybe even send an admission ticket)also remember to include a promotional product this will increase the likelihood that they will stop by your booth at the show.
We have discussed in other blog entries that the great thing about promotional products is that are relatively inexpensive, however in a trade show event giving out promotional products of greater value have been linked to generating more sales leads. So its a good idea to spend a little more on promotional products for trade shows.
Trade shows and mixers are a great tool for getting your name out there and meeting new people I would suggest doing one trade show or mixer a quarter. Check with your local chamber of commerce and your local chapter of Better Busienss Bureau to see what events are going on in your town.
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