Should you take a risk!?

Promotional Risk… Is it worth it? Over the past decade, there has been tremendous growth in consumer and business product releases, bringing challenges to consumer and business to business marketers to differentiate brands. The ever changing media market increases the complexities, for both offline and online marketing professionals. The combined formula, with the recent recession and ongoing downturn of this economy, leaves marketers with an environment that is unique to any year in history, with a challenge that only the riskiest of marketers will survive. Are you willing to bet your marketing, advertising, public relations or promotions career on your willingness to take a risk? If you do not include this risk in your promotional strategy, while your competitor does, what will happen? Will your marketing competitor win market share that you have lost or will the safe road you have taken pay off? It is my experience that you must take the promotional risk.You are about to learn why you should include promotional risk coverage in marketing strategy to engage the consumer and secure a larger market share, during this recession.Follow these simple steps in marketing promotions strategy and build big brands that will stand the test of time.

There is no argument that consumers are responding to large cash and prize giveaways. Your marketing research can stop with the review of network programming you find in recent shows like Deal or No Deal, Price Is Right, Who Wants to Be A Millionaire, and the many other network promotions which include large prize and cash offerings to both gain consumer loyalty and increase ratings. Radio and television stations, newsprint and magazine publications, online and offline companies alike are all tapping into the simplest of strategy to increase viewers, visitors and readership, while gaining promotional affiliations and sponsorships.The strategy is simple. They are taking promotional risk.