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Small Business's, who normally have a small budget for advertising, ofter resort to unconventional methods to promote themselves. There are two most common types of advertising that small business's use and I will discuss them both.

The first is cross promotion. This is leveraging the success or popularity of another business for your own good. In a cross promotion you work with another business to increase sales for both companies. For example, you may offer free print work to any customer who buys a monthly subscription of your product. Or you could offer a free movie ticket to someone who purchases your product. Either way you are working with another company to promote sales. Associating with a business that is already popular and successful is the best way to go, because this can successfully raise the reputation of your company. It can be difficult to establish a rapport as a new business, but by working with someone who is already well known can do a great deal for your business. Had anyone ever heard of Dr. Phil or Dr. Oz until they started working with Oprah, heck no! So find the Oprah of businesses and work with them, your business should skyrocket!