Headed to a Trade show in 09- don't go alone!

If you are planning on having a booth at any type of trade show or mixer this year, do not go it alone, be sure to bring along some promotional products to hand out to show goers.

This is very simple mathematical formula- 72% of show goers remembered the name of the company that gave them a promotional product, as compared to only 28.4% of people who could remember a company that did not give them a promotional product. Now that is a lot of people that are forgetting your company name. Think about it, you pay the money to rent the booth, you spend your time at the event, talking to lots of people, don't you want them to remember you if you spent a lot of time and money to be there to get your company name out to potential customers.


Now if you have the time prior to a trade show or mixer, and there is a select group that you are going after trying to get business from you can send a pre show mailer, inviting them to the show and to your booth (maybe even send an admission ticket)also remember to include a promotional product this will increase the likelihood that they will stop by your booth at the show.

We have discussed in other blog entries that the great thing about promotional products is that are relatively inexpensive, however in a trade show event giving out promotional products of greater value have been linked to generating more sales leads. So its a good idea to spend a little more on promotional products for trade shows.

Trade shows and mixers are a great tool for getting your name out there and meeting new people I would suggest doing one trade show or mixer a quarter. Check with your local chamber of commerce and your local chapter of Better Busienss Bureau to see what events are going on in your town.