Step 2 Create Continuity

You can build a bigger order and more profit by taking to your clients about continuity, such as a series of products that are distributed over time to an specific audience. When you do this you lay the groundwork for either a larger dollar order up front or a string a follow up orders over a set period of time, it all depends on how your customer wants to purchase product. Continuity programs are effective at securing future sales. For example a desk set, where each year or each quarter your customer adds to the set, one time a clock, the next a pencil holder, the next a letter opener, and so on, you get the idea. Your clients will benefit because they are more likely to remember an advertiser when a message is sent to the repeatedly over a period of time, this makes your customers investment more profitable. It's far better to spend more money up front and get a better returns on the back end than to save pennies only for lesser results.