Welcome to the Blog for Professionally Personalized! Discover how to expand the identity for your business and get it's name out there. " 'Cause getting noticed is only logical".

Tuesday, January 12, 2010

How to Increase Profit Margins Step 2!

I will only say this once!! DO NOT COMPROMISE ON PRICE!

When distributors lack confidence in their products they immediately lower the price, which ultimately effects their bottom line. This comes out of fear of loosing the sale. Everyone figures that some money is better than none. Especially in this economy we have to keep every sale that we have in our hands. But truthfully maybe the sale should be lost if the profit margins cannot be maintained. The problem is when the owner has the mind of a salesman, you need to keep your businessman hat on and not put on your sales hat. It takes time to realize that the bottom line is more important then the top line.

Thursday, January 7, 2010

The new Trend for 10- Vests!

The vest is becoming a fashion staple, and with winter in full swing in most parts of the country vests can be a great item to add to your wardrobe. A vest provides protection and warmth without the confines of a jacket. It's ideal when layering tee shirts or with sweaters or turtlenecks.

Vests come in many different styles, you can get dressy vests or casual outdoor vests for both women and men. Logo's can be embroidered or screen printed onto the front or back of the vest to make a great promo for either customers or employees.

Employees that work outdoors can also have a great use for vests. A car salesman, for example, when they go outside to show cars to customers can just throw on a puffy vest to stay warm in the winter, and with their company logo on the vest they are showing brand loyalty. Vests are also great for people who work indoors as well- a simple vest with a company logo embroidered on the chest can make employees look like a team, without the expense or hassle of having to order full uniforms. Employees can wear their own pants and shirt, but all wear a vest that matches. This look is very professional and is very easy for employees to care for, it's also very fashion forward. So do not count out the vest, it's making a comeback in 2010!

Tuesday, January 5, 2010

What Businesses Get on Facebook!

Facebook has over 150 million users, it is the number one social media network in the world. Facebook lets users create profiles, post status updates, pictures, and connect with friends.

Think of your Facebook network like an email or newsletter list. But don't use it to bombard your friends with pricing specials and sales pitches. The up side is that you have all the personal information people put on their Facebook pages and it can offer insight into their lives. Facebook gives you a snapshot into a prospect, and you can look into their profile. Something that may take numerous luncheons to get to know about someone you can learn in two minutes off their Facebook page.

Facebook offers professional and personal sides of social networking- which mean you can do things more casually on Facebook and get away with it. No more worrying about being all dressed up for the business meeting- you can network on your couch in your pajamas.

The last and most important point when dealing with Facebook is that people buy from their friends. People will buy from people they know and people they like, which is why Facebook is a great resource. So if you are not on Facebook yet, sign up today- it's free at www.Facebook.com.