1. Colleges, sororities, fraternities, and spring breakers.
From the college gift shop to the cell phone company that wants to stake out a spot in Cancun for spring break to sign students up for a wireless plan, intimates are a great giveaway. Frats and sororites are also great candidates for loungewear promotions.
2. The spirits industry
In two words- LIQUOR COMPANIES. From in pack promotions- where there is thong inside every six pack to retail sales, liquor companies are selling a sexy young image.
3. Resorts and Hotels
Boxers are a great souvenir with the resort name on the band or the leg. Resort gift shops often sell boxers and other sleepwear. In addition if the resort is known as a romantic getaway branding women's intimates would be a natural for the gift shop or in room gifts.
4. The Entertainment Industry
Boy shorts for local radio station giveaways are very popular. They also work well for TV shows and rock band merchandise to give away or to sell after a concert. The entertainment industry is all about edgy hip promos.
5. Trade Shows
Now, this may seem a bit strange to you- but it's a great way to create a buzz. Get a conservative company to give away panties or boxers and everyone will be coming to their table to see what all the fuss is about.
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