Know whos running your booth!

Many booth workers are assistants or adminstrative people who are being paid a flat hourly rate to simply work the show and man the booth. Guess what happens when you put an hourly paid employee in your booth? That's exactly what you get! Someone who watches the minutes tick by until they can leave?

If you must have an employee in the booth who is an hourly employee give them some incentives for working the booth. Give them a bonus for every qualify lead they bring in. Give them a reason to talk to the visitors and sell your products.

A little hint that I learned is to put attrative people in the booths. As sexist as this may sound- it works. If you are going to be a construction show, the visitors will be mostly men, so put good looking friendly women in the booths. If you are going to be at a home good show you want good looking rugged men who can woo the happy housewives as they look around the show. Just remember you want to put your best foot forward- this booth is your customers first impression of your company. So put your best people in the booth and let the rookies watch from the sidelines.