I see London, I see France, I see promotional underpants!

Okay, let's get the blushing out of the way, yes I said it underwear and yes it has it's own place in the promotional industry and it should hold a category in your apparel sales arsenal. Now, while your clients may feel desensitized to the novelty of the branded apparel items that they have used for giveaways over the years, it's almost guaranteed that intimate apparel will still hold a great deal of novelty and interest and defiantly humor for all involved. Intimates are also at a great price point for small giveaways and promotions. For the price of a mug or a T shirt you can get two or three times the impact with using intimates.

While not often actually seen when worn by customer, underwear does pack a large promotional punch. But the category can be sensitive to many. Intimates are personal and have strong associations, positive and negative, for many people. It's important to remember that the mere mention of a thong or bikini can catch clients off guard when presented. Since underwear can seen risque to some clients, please feel your clients out to see what would be appropriate for them.

Some clients are perfect customers for intimate apparel, think of liquor distributors and bars not the ultra conservative financial institution. I don't think we will see Wells Fargo on a thong any time soon! A college campus giveaway or spring break promotion will be much happier with their name stretched across a boy short then a grocery store, so please think of your client first!

With the right client with a young and progressive brand intimates can communication their message effectively and reach their target audience.