Customized, printed products are a popular choice for business promotion, especially when they will be used to hold materials at a conference or trade show. Savvy organizations and businesses turn to promotional products, including folders, in their overall business management and marketing strategy. While attending a conference, seminar, trade show or exhibition, promotional folders are one of the first products that an attendee will receive upon arrival. These folders are typically embossed or printed with corporate logos or details. They are used to hold all of the relevant materials for the event, and are commonly updated throughout the conference by the recipient. A quality folder will be used regularly during the conference while increasing the perception and visibility of the promoted company or brand name in a professional yet stylish manner.
Folders are also a great trade show or promotional giveaway item, especially when they are packed with information about you and your company such as a diskette / CD, marketing materials, sales kits, or customized presentation information. A well-designed marketing folder can have a significant positive impact on your company’s visibility, image, and bottom line. These folders are perfect for times or situations when limited distribution is required, small meetings, or informational seminars.
There are numerous types and styles of folders on the market today, including popular options such as leather, PU, silver trim, or koskin. Environmentally-concerned clients are also well pleased with the latest recycled board folders featuring professional lines, business card slits, and Velcro closures. Many folders come with additional amenities such as added utility space, zipped outer pockets, calculators, writing pads, and ringbinders. The discerning business client will find a wide variety of promotional folders, from the low budget variety to the executive leather folder.
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