Welcome to the Blog for Professionally Personalized! Discover how to expand the identity for your business and get it's name out there. " 'Cause getting noticed is only logical".

Wednesday, April 22, 2009

Step 2 Create Continuity

You can build a bigger order and more profit by taking to your clients about continuity, such as a series of products that are distributed over time to an specific audience. When you do this you lay the groundwork for either a larger dollar order up front or a string a follow up orders over a set period of time, it all depends on how your customer wants to purchase product. Continuity programs are effective at securing future sales. For example a desk set, where each year or each quarter your customer adds to the set, one time a clock, the next a pencil holder, the next a letter opener, and so on, you get the idea. Your clients will benefit because they are more likely to remember an advertiser when a message is sent to the repeatedly over a period of time, this makes your customers investment more profitable. It's far better to spend more money up front and get a better returns on the back end than to save pennies only for lesser results.

Monday, April 20, 2009

Increase your profit!

With many financial gurus warning of a stalled economy its time to jump start your money makes, not put on the brakes. Fuel your own sales machine with some sure money maker techniques. This will be a seven part series that outlines seven proven methods used to boost sales in a dwindling economy.
Good, Better, Best!
Use this approach when responding to your client's requests, by doing this you will move a client to an increase in budget in exchange for a greater value. Most of the time you are given a budget by your client, in actuality the budget is below the actual amount of money that the buyer has to spend. So, show something lower in price than the given budget, then show something that is right at their budget and then something greater than the stated amount. As you show each product show more value for the money with each item.

Never ignore what you think to be an obvious advantage to your clients when it comes to showing value. Buyers may not be aware of the obvious, and it's very important to stress all the value and benefits of your products or services.

Once your client sees how those few extra pennies per unit will make a difference in the longevity of an imprinted item and the greater influence it will have on the recipient, you've got a bigger sale in the bag.