Wear it loud and proud!

We have all seen them, pinned to lapels at work, on the back of cars, ironed to backpacks of college students- the universal red ribbon. In it's infancy stage the red ribbon was a symbol of the continuing fight against AIDS. Now that idea of increasing awareness and support through the use of promotional product has spread to include several other important causes across the nation. Why? Because when executed correctly, it works and it works well.

When connected to an important cause, like AIDS or Breast Cancer awareness promotional products boost awareness and support while also helping to raise money. Take the yellow LIVESTRONG bracelet from Lance Armstrong,'s organization. Once that yellow rubber band appeared on the market not only did almost everyone in the world own one, but it represented a knowledge and support of cancer research. Proceeds from the sales of the bracelets went directly to the foundation with the dual purpose of raising awareness and raising funds.

Promotional products such as, bracelets, bandannas, key chains, magnets, and stickers spread the word around in the simple, fun, yet effective way. They produce a lasting relationship between the target, cause and brand. Sometimes even the color of a product can have a lasting effect on some one's memory. Take the color pink, it is commonly known to symbolize breast cancer. Reusability and durability are very important when picking out a promotional products- its got be be useful and last so the owner holds onto it.

An effective promotional product turns the user into a walking billboard for the cause- it communicates the brand's message in an alternative way. It shows that the consumer care about and support the cause enough to display it proudly.