Battle of the Budget

We are all dealing with it now, its on every news station, in every news paper, and on every website- the failing economy! So how do we battle that when dealing with selling promotional products and how do you deal with the economy as a business trying to get your name out there to your potential customers.

Anytime our economy goes through a phase, such as the economic "crisis" as its been called, the first thought for business owners is to pull back on their marketing budgets. Which is WRONG, why in times of plenty everyone is spending tons of money on marketing but when you need money and business people pull back from marketing, how do you think you are going to get business? That thinking is all backwards. Now, why I understand where that thought process is coming from, because marketing is looked at as not as important as paying the monthly business bills, such as the phone bill or the rent.

Right now the goal when shopping for promotional products is to try and order in bulk, you will save more money over the course of the year, if you can order 500 pieces instead of 250 you will save money, its the same concept as shopping at Costco or Sams Club. You also want to find a product that is going to give you the most, snap, crackle and pop for you buck.

So remember, in this tight time in our economy you still need to market, its more important now then ever! To get the most out of your promotional products budget look for a product that will pop and set you apart from your competition and order in bulk to save money. One great product is better then five boring products, its not quanity its quality!