Are your mailers reaching your customers?

So many business send out direct mailers to their clients and their target audience, it may be a letter or a postcard, but either way look in your daily mail, I guarantee that you have some sort of advertising piece from a business. Now, what is the first thing that you do with that letter or postcard? That's right, you throw it away! Its the easiest thing to do, you sort the mail, bills and junk mail, and in an effort to avoid clutter we throw away things that we do not need laying around our homes.

Now, as a business owner how can you increase your chances to not end up in the trash can? Easy- send lumpy mail! Yes, you read that right- send something inside your mailer- a promotional product that makes your mailer look and feel different from all the other mail.

It's expensive to send out mailers- not only do you have the cost of the actual letter or postcard- but you have the cost of the postage- so you need to make it count!

Unfortunately the response rate for direct mailers is quite low, but it is a part of marketing and we all have to do it. Sending a sales letter or postcard alone gives a 1.9% response rate, but adding a promotional product to your mailer, making it "lumpy" will give you a 3.3% response rate.

So order something small and light weight, because you want to keep your costs down on postage, a letter opener, silicone wristband, or paperclip are all great examples.

So good luck, get our there and get sending some LUMPY mail!