Promotional Products the nuts and bolts!

We all have promotional products in our homes, offices, desks, drawers, and even our purses, but what exactly is a promotional product?

A promotional product is defined as an item that is used to promote a product, service or company program including advertising specialities, premiums, business gifts, awards, prizes, or other imprinted or decorated items.

Promotional products are a big part of the advertising industry, actually its more than a 19.4 BILLION dollar industry, this is according to the 2007 PPAI estimate of promotional products consultants sales. This is an annual study that is conducted by researchers at Louisiana State University and Glenrich Business Studies.

The industry has grown at a tremendous rate over the past 15 years, in 1993 the promotional products industry was 6.2 billion dollars, now that is still a lot, however the industry has more then tripled in 15 years. Now that is telling you something. Companies are recognizing how important promotional products are to their business and they are realizing that they need to integrate them into their advertising and marketing campaigns.

So do not miss out, start out small hand pens out to your customers, just get your name on a promotional product and get it into the hands of a customer or potential customer. You will see the return, history is not wrong, promotional products work!