Choosing Promotional Products that Fit Your Business

Thousands of promotional products exist, from the commonly known pens, mugs, calendars, t-shirts, and key chains, to ones you might not have even thought of, such as candy wrappers, tools, coasters, or sports equipment. Along with each selection of promotional products also exists choice of colors or design at various quantities and pricing. Using your marketing plan, you should be able to easily choose products that will fit your identified marketing opportunities whether it is a trade show or a special occasion as well as how many products you need and how much you can afford to spend per item.

It's important to know what your end goal is when ordering promotional products. If your goal is to get people back into your store, then you need to give them an item that will require them to come into the store, or maybe send a coupon that they redeem in the store for a promotional item. For example a car dealership could send out keys asking customers to come into the store to see if their key starts the engine to a brand new car. Or maybe a coupon is sent out and the first 1000 customers that come into the store get a free T shirt or some other product.
If the goal is just get your name out there then you want to give out something that people are going to use on a daily basis so they see your company name every day.

Choose products that are appropriate for your industry as well as something your audience would enjoy. A pizza place that is looking for something to hand out to customers would do best with handing out a magnet with their contact info on it, because those magnets will go on people's refrigerators, and when they get home and are hungry and don't feel like cooking they be looking at the refrigerator and call the first number they see. Its about thinking who your target audience is. Imprinting your selected promotional product with your message or logo will be a powerful marketing tool in the hands of your potential customers.

Be sure to work with a professional promotional products consultant, because they have the knowledge and the information to help you pick the best products for your business and your audience.