Over the next few blog entries we will discuss different ways to print on products and wearables, but I thought I would give my readers a brief guide to the options out there and a few pros and cons of each to start.
EMBROIDERY:
Pros
- works well with heavier weight garments
- very durable so it won't easily wear over time.
Cons
- does not work well on light weight garments
- logo reproduction is not 100% accurate
SCREEN PRINTING:
Pros
- produces vivid colors
- quick turnaround time
Cons
- multiple colors require multiple screens- can get very pricey
- Inks are not always environmentally friendly
GARMENT-PRINTING:
Pros
- photo-realistic images without the use of screens
- works well on whites and light colored garments
Cons
- colors are not as vibrant
- slower process compared to screen printing
SUBLIMATION:
Pros
- achieves and all over print
- using digital technology so each shirt can be different
Cons
- requires 100% polyester garments
- requires lighter colors
Showing posts with label wearables. Show all posts
Showing posts with label wearables. Show all posts
Tuesday, February 9, 2010
Monday, December 22, 2008
Clothing Makes the Person
You see them everywhere...imprinted t-shirts, hats,aprons,jackets, sweat shirts and sweat pants and all with a creative design. Think about every shop or restaurant you go into and start looking at the employees, most of them are wearing some sort of item with the company logo on it. Its a way of the company branding themselves as well as protraying a professional appearence, it also makes the employees look unified. It's also a great idea to give your clients items to wear that has your logo on it. Either something as simple as a hat or T shirt will keep your clients wearing them long after you give them away and giving other people the opportunity to see your logo, it's like having your customers advertise for you, for FREE, and we all LOVE free!
So think about for your next promotional campaign. Wearable apparel is one of the most popular types of promotional product. Think about different types of apparel, like jackets or even footwear to really make your message stand out from the crowd.
So think about for your next promotional campaign. Wearable apparel is one of the most popular types of promotional product. Think about different types of apparel, like jackets or even footwear to really make your message stand out from the crowd.
Thursday, December 18, 2008
7 ways to keep your business moving forward!
Here are 7 tips on how to keep your business moving and shaking and most importantly growing with promotional products!
1. Make your business card work for you long after you leave, by putting your info on a pen. You company message will be used and seen for many each and every day. Pens are an inexpensive and effective way to get your name out there.
2. Be Generous! Remember to give two of everything, one for your customer and one for them to give to a friend. Magnets or calenders work great for this, because they are both useful and inexpensive.
3. Thank your customers. Give them a gift that they can use everyday that is nice. A keychain or nice ballpoint pen in a nice gift box works great for this. Its a great way to say Thank you for doing business with us and we cannot wait to work with you again!
4. Remind customers to reorder. Place a calculator at near the bottom of their box of items so as they are running out, they will find a calculator with your contact info on it and they will remember to reorder, because they can use the calcultor to figure out how much stuff they need to reorder. Also keep track of how often they need new products. If you know a company goes through 500 pens in 3 months, then contact them after 2 months and start reminding them to reorder so they are never out of promotional products.
5. Prompt Action. Offer a coupon for a discount, and put an expiration date on it. People want to use coupons before they expire.
6. Create traffic. Offer a free gift with purchase. If you have a store, put a sign in the window.
7. Increase company awareness with wearable products. Hats, T shirts, and jackets are walking billboards. Wear your logo at the next lunch or networking event that you attend. Not only are you branding your self, but you are showing your customers what you do. You can make walking billboards for your customers as well. Also it shows loyalty in your company and product, you are proud of what you do.
1. Make your business card work for you long after you leave, by putting your info on a pen. You company message will be used and seen for many each and every day. Pens are an inexpensive and effective way to get your name out there.
2. Be Generous! Remember to give two of everything, one for your customer and one for them to give to a friend. Magnets or calenders work great for this, because they are both useful and inexpensive.
3. Thank your customers. Give them a gift that they can use everyday that is nice. A keychain or nice ballpoint pen in a nice gift box works great for this. Its a great way to say Thank you for doing business with us and we cannot wait to work with you again!
4. Remind customers to reorder. Place a calculator at near the bottom of their box of items so as they are running out, they will find a calculator with your contact info on it and they will remember to reorder, because they can use the calcultor to figure out how much stuff they need to reorder. Also keep track of how often they need new products. If you know a company goes through 500 pens in 3 months, then contact them after 2 months and start reminding them to reorder so they are never out of promotional products.
5. Prompt Action. Offer a coupon for a discount, and put an expiration date on it. People want to use coupons before they expire.
6. Create traffic. Offer a free gift with purchase. If you have a store, put a sign in the window.
7. Increase company awareness with wearable products. Hats, T shirts, and jackets are walking billboards. Wear your logo at the next lunch or networking event that you attend. Not only are you branding your self, but you are showing your customers what you do. You can make walking billboards for your customers as well. Also it shows loyalty in your company and product, you are proud of what you do.
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