Lipstick Pens

Need a great promotional product! Let me introduce you to the Lipstick Pen! This has become a must have for any business that has women as thier client's or as potential clients.

The lipstick pen is the size of a real lipstick and looks like a real lipstick until you pull off the "lipstick" to reveal a nice silver ball point pen. The "lipstick" comes in red, pink, purple, or blue.

These pens can be printed with your logo and contact information and are perfect for your next trade show. These are espically popular for bridal and beauty shows.

The pens start at $1.75 for 100 units- but the more you order the more you save. So ask today about our lipstick pens and how they can help get you noticed!

Do not ask "can I help you"?

A general rule in sales is to never ask a question that can be answered with a simple "no". You want to ask unique open ended questions that puts the visitor at ease, like "What unusual things have you seen at the show?" or "what have you seen that interests you?" These types of questions invite conversation. You want to converse with the show goers not bark orders and questions at them.

Or if you really want to be snazzy as open ended questions that quality the visitor, like "what types of promotional products are you using right now?" This allows you to determine if you can help them, that way you can not waste your time and their time speaking with someone who does not need, use, or want your products.

If you incorporate this with our booth positions tools you will give yourself the room to talk to your perspective new customers- by pushing your table back and standing in front of it you allow yourself to be in the mix of people without being on top of your fellow booth mates.

Booth Design

You know how in real estate the key is LOCATION LOCATION LOCATION! Well booth design at trade shows really isn't that different. Some homes are just designed wrong, and so are trad show booths! Is selling about building walls or is it about breaking then down or going around them? If, on an ideal sales call, you want to sit next to a prospect rather than having a desk between you then why would a trad show booth be any different?! Why would you design a show booth that sends the wrong message the thousands or trade show visitors?

One of us MUST cross over into the other's territory before anything good is going to happen. Remove ALL barriers, get out from behind the table, chair, display, whatever you have to. Interact with the people.

Your booth should be secondary- people sell things, not displays. Displays and booths grab attention, but people sell! Stand in front of your booth- actually the best thing to is is push your table back- and don't use the chairs and stand in front of your booth. This way you are not invading others space- everyone paid for a space- be considerate of your fellow trade showers. You should be handing things out- this is where promotional products come in handy. If a prospect has a question and you need some space or some peace and quiet you can step back to your table and talk one on one with the prospect.

So get out from behind your table and be one on one with the show goers!

Advertising To Get Noticed December 23, 2008

"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face to face. But he can't."- Morris Hite