Increase your profit!

With many financial gurus warning of a stalled economy its time to jump start your money makes, not put on the brakes. Fuel your own sales machine with some sure money maker techniques. This will be a seven part series that outlines seven proven methods used to boost sales in a dwindling economy.
Good, Better, Best!
Use this approach when responding to your client's requests, by doing this you will move a client to an increase in budget in exchange for a greater value. Most of the time you are given a budget by your client, in actuality the budget is below the actual amount of money that the buyer has to spend. So, show something lower in price than the given budget, then show something that is right at their budget and then something greater than the stated amount. As you show each product show more value for the money with each item.

Never ignore what you think to be an obvious advantage to your clients when it comes to showing value. Buyers may not be aware of the obvious, and it's very important to stress all the value and benefits of your products or services.

Once your client sees how those few extra pennies per unit will make a difference in the longevity of an imprinted item and the greater influence it will have on the recipient, you've got a bigger sale in the bag.

How to know if a product is cost effective

As it has been discussed promotional products are a great way to advertise while not spending a lot of money. Promotional proucts are the most cost effective way to advertise to your business and services to potenital customers as well as show your appreciate to your current clients.

Just to give you an idea of how much more cost-effective a quality business gift can be, here are a few examples, along with some actual math to demonstrate the concept of "cost per impression," or CPI. The cost of the product, divided by the average number of days recipients tend to use the gifts will yield the cost per impression.

Cost of Product ÷ Average # of Days in Use = COST PER IMPRESSION

The average cost of a custom printed pen, for instance, is $3 when you buy a few hundred. The average number of days the pens are in use is about 60, $3 divided by 60is just five cents per impression. So the average cost of reminding your customers, prospects and employees what a great company you run is just 5 cents. Compare that to a TV commercial or a yellow page ad in the phone book. Its a no brainer, spend your dollars on promotional product and you will get a tremendous value for your promotional dollar.