Wednesday, January 28, 2009
Advertising To Get Noticed January 28, 2009
"I do not regard advertising as entertainment or an art form, but as a medium of information."- David Ogilvy
Tuesday, January 27, 2009
Advertising To Get Noticed January 27, 2009
"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."- Leo Burnett
Monday, January 26, 2009
Advertising to Get Noticed January 26, 2009
"The most important word in the vocabulary of advertising is test. If you pretest your product with consumers and pretest your advertising, you will do well in the market place."- David Ogilvy
Wednesday, January 21, 2009
Battle of the Budget
We are all dealing with it now, its on every news station, in every news paper, and on every website- the failing economy! So how do we battle that when dealing with selling promotional products and how do you deal with the economy as a business trying to get your name out there to your potential customers.
Anytime our economy goes through a phase, such as the economic "crisis" as its been called, the first thought for business owners is to pull back on their marketing budgets. Which is WRONG, why in times of plenty everyone is spending tons of money on marketing but when you need money and business people pull back from marketing, how do you think you are going to get business? That thinking is all backwards. Now, why I understand where that thought process is coming from, because marketing is looked at as not as important as paying the monthly business bills, such as the phone bill or the rent.
Right now the goal when shopping for promotional products is to try and order in bulk, you will save more money over the course of the year, if you can order 500 pieces instead of 250 you will save money, its the same concept as shopping at Costco or Sams Club. You also want to find a product that is going to give you the most, snap, crackle and pop for you buck.
So remember, in this tight time in our economy you still need to market, its more important now then ever! To get the most out of your promotional products budget look for a product that will pop and set you apart from your competition and order in bulk to save money. One great product is better then five boring products, its not quanity its quality!
Anytime our economy goes through a phase, such as the economic "crisis" as its been called, the first thought for business owners is to pull back on their marketing budgets. Which is WRONG, why in times of plenty everyone is spending tons of money on marketing but when you need money and business people pull back from marketing, how do you think you are going to get business? That thinking is all backwards. Now, why I understand where that thought process is coming from, because marketing is looked at as not as important as paying the monthly business bills, such as the phone bill or the rent.
Right now the goal when shopping for promotional products is to try and order in bulk, you will save more money over the course of the year, if you can order 500 pieces instead of 250 you will save money, its the same concept as shopping at Costco or Sams Club. You also want to find a product that is going to give you the most, snap, crackle and pop for you buck.
So remember, in this tight time in our economy you still need to market, its more important now then ever! To get the most out of your promotional products budget look for a product that will pop and set you apart from your competition and order in bulk to save money. One great product is better then five boring products, its not quanity its quality!
Advertising To Get Noticed January 21, 2009
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."- William Bernbach
Tuesday, January 20, 2009
Going Green- coffee style!
To keep on our "going green" topic- I am going to tell you about a product that can be good for the environment, functional and also make your customer feel like they are still providing a good quality product for their customers.
Everyone drinks coffee, especially in the business world. It is also so much better for the environment to use a reuse able coffee mug then to use a styaofoan or paper coffee cup.
So the most common option is for people is to think to order plastic or stainless steel coffee mugs for their employees or for their customers, but wouldn't it be great to be able to give them a reusable coffee mug that is also good for the environment?
There is now a coffee mug that is made of 100% recycled plastic. Which kills two birds with one stone, its made of recycled materials and it saves the environment from harmful coffee cups that do not break down in the environment.
Everyone drinks coffee, especially in the business world. It is also so much better for the environment to use a reuse able coffee mug then to use a styaofoan or paper coffee cup.
So the most common option is for people is to think to order plastic or stainless steel coffee mugs for their employees or for their customers, but wouldn't it be great to be able to give them a reusable coffee mug that is also good for the environment?
There is now a coffee mug that is made of 100% recycled plastic. Which kills two birds with one stone, its made of recycled materials and it saves the environment from harmful coffee cups that do not break down in the environment.
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