Advertising To Get Noticed January 8, 2009

"Society drives people crazy with lust and calls it advertising."- John Lahr

Advertising To Get Noticed January 7, 2009

"Advertising is only evil when when it advertises evil things."- David Ogilvy

Advertising To Get Noticed January 6, 2009

"Advertising is the art of convincing people to spend money they don't have for something they don't need."- Will Rogers

Are your mailers reaching your customers?

So many business send out direct mailers to their clients and their target audience, it may be a letter or a postcard, but either way look in your daily mail, I guarantee that you have some sort of advertising piece from a business. Now, what is the first thing that you do with that letter or postcard? That's right, you throw it away! Its the easiest thing to do, you sort the mail, bills and junk mail, and in an effort to avoid clutter we throw away things that we do not need laying around our homes.

Now, as a business owner how can you increase your chances to not end up in the trash can? Easy- send lumpy mail! Yes, you read that right- send something inside your mailer- a promotional product that makes your mailer look and feel different from all the other mail.

It's expensive to send out mailers- not only do you have the cost of the actual letter or postcard- but you have the cost of the postage- so you need to make it count!

Unfortunately the response rate for direct mailers is quite low, but it is a part of marketing and we all have to do it. Sending a sales letter or postcard alone gives a 1.9% response rate, but adding a promotional product to your mailer, making it "lumpy" will give you a 3.3% response rate.

So order something small and light weight, because you want to keep your costs down on postage, a letter opener, silicone wristband, or paperclip are all great examples.

So good luck, get our there and get sending some LUMPY mail!

Advertsiing To Get Noticed January 5, 2009

"Advertising-a judicious mixture of flattery and threats."- Northrop Frye

Advertising To Get Noticed January 2, 2009

"Advertising is the life of trade."- Calvin Coolidge

Headed to a Trade show in 09- don't go alone!

If you are planning on having a booth at any type of trade show or mixer this year, do not go it alone, be sure to bring along some promotional products to hand out to show goers.

This is very simple mathematical formula- 72% of show goers remembered the name of the company that gave them a promotional product, as compared to only 28.4% of people who could remember a company that did not give them a promotional product. Now that is a lot of people that are forgetting your company name. Think about it, you pay the money to rent the booth, you spend your time at the event, talking to lots of people, don't you want them to remember you if you spent a lot of time and money to be there to get your company name out to potential customers.


Now if you have the time prior to a trade show or mixer, and there is a select group that you are going after trying to get business from you can send a pre show mailer, inviting them to the show and to your booth (maybe even send an admission ticket)also remember to include a promotional product this will increase the likelihood that they will stop by your booth at the show.

We have discussed in other blog entries that the great thing about promotional products is that are relatively inexpensive, however in a trade show event giving out promotional products of greater value have been linked to generating more sales leads. So its a good idea to spend a little more on promotional products for trade shows.

Trade shows and mixers are a great tool for getting your name out there and meeting new people I would suggest doing one trade show or mixer a quarter. Check with your local chamber of commerce and your local chapter of Better Busienss Bureau to see what events are going on in your town.