Welcome to the Blog for Professionally Personalized! Discover how to expand the identity for your business and get it's name out there. " 'Cause getting noticed is only logical".

Monday, July 27, 2009

Promotional Bags what a great idea!

Can there be anything more convenient at a sales event than a promotional bag? Promotional bags are particularly handy for sales and marketing exhibits and events where attendees invariably collect business cards, sales brochures and other items as they move from one sales area to the next. The best part of these bags is that the smart company who provides them knows they will be used over and over. With each use, the company name, clearly emblazoned, provides a wide range of exposure.

Choose a bag in regular logo colors or in a more eye-catching hue. The fabric from which these bags are made range from sturdy plastic to durable canvas. Bags with promotional power are often passed on from an original owner so that the company logo remains a potent promotion.


For special events of the non-sales kind, they are appreciated for the remembrance of an anniversary, birthday, club or organization picnic or virtually any special event where the convenience of these bags plays a large role. That’s why these bags really are "All-Purpose". With that kind of usefulness, it’s a great opportunity to display an appropriate logo. This makes company, group or event logo quickly recognizable and at once, a great opportunity for promotion. Logo recognition often takes time. This type of bag handily increases company name recognition by virtue of continued use.


The trend to use bags with logos as "giveaways" has been popular for decades because they are an inexpensive way of advertising. Advertising is costly. Promotional bags are reasonably priced for purchase in bulk quantities. Schools, libraries and museums love them as a measure of "appreciation". Banking institutions and athletic organizations consider these a regular promotional item for their advertising.

Tuesday, July 21, 2009

Finding new marketing ideas

Sometimes, the old methods are still the best way to go when it comes to building a business. In an ever competitive business world, this can often mean using promotional items to entice potential customers to become definite customers. The problem, of course, is you need to find some good "schwag" to entice them.

Promotional materials have been used by businesses for as long as one can remember. On the cheesy end of the marketing stick, you see them used in infomercials. You know, "…but that’s not all. You’ll get these handy, dandy knives plus…for only $19.99." You may laugh at these infomercials, but you would be wrong to do so. Why? They work.

Moving farther up the marketing scale, we find that promotional items are used all the time with "nicer" products. We often just don’t realize it. Consider a magazine like Sports Illustrated. How do they drive sales? They offer tote bags, clock radios, magazines customized to specific teams and so on if you will only subscribe for a year or two. Again, they wouldn’t be doing it if it didn’t work.

If you have a business, you need to think about using promotional items to entice your potential clientele. The problem most businesses run into is figuring out what promotional items to use. Many in the industry refer to these items as "schwag". So, what schwag should you use?

Schwag comes in unique and run of the mill forms. We’ve all seen the coffee cups, pens, note pads, hats, shirts and so on with company names on them. This is run of the mill schwag. Since it is not unique, the chances of it having a positive effect on prospects is nominal.

Unique schwag is a much better choice. Unique makes you stick out. Sticking out makes people remember you. So, how do you find unique schwag? Avoid the "promotional companies." Instead, look for companies that produce a real product that also happen to private label it.

Also, focus on companies making products that are associated with your business niche. Nomad Journals makes a great travel journal that is available for private labeling. If you have a travel agency or other travel related company, it would make a tremendous promotional gift.

What if you have a "dry" profession? What could a lawyer, for instance, give away that their clients would enjoy. How about a free "lawyer jokes" book? It would definitely set you apart from other lawyers and probably make your client feel a bit better. A happy client results in referrals.

Whatever your business area, promotional items can make all the difference between success and failure. Take the time to consider the possibilities. You’ll be surprised how big a difference they can make to your bottom line.

Thursday, July 16, 2009

Show of your business with a promotional folder!

Customized, printed products are a popular choice for business promotion, especially when they will be used to hold materials at a conference or trade show. Savvy organizations and businesses turn to promotional products, including folders, in their overall business management and marketing strategy. While attending a conference, seminar, trade show or exhibition, promotional folders are one of the first products that an attendee will receive upon arrival. These folders are typically embossed or printed with corporate logos or details. They are used to hold all of the relevant materials for the event, and are commonly updated throughout the conference by the recipient. A quality folder will be used regularly during the conference while increasing the perception and visibility of the promoted company or brand name in a professional yet stylish manner.

Folders are also a great trade show or promotional giveaway item, especially when they are packed with information about you and your company such as a diskette / CD, marketing materials, sales kits, or customized presentation information. A well-designed marketing folder can have a significant positive impact on your company’s visibility, image, and bottom line. These folders are perfect for times or situations when limited distribution is required, small meetings, or informational seminars.

There are numerous types and styles of folders on the market today, including popular options such as leather, PU, silver trim, or koskin. Environmentally-concerned clients are also well pleased with the latest recycled board folders featuring professional lines, business card slits, and Velcro closures. Many folders come with additional amenities such as added utility space, zipped outer pockets, calculators, writing pads, and ringbinders. The discerning business client will find a wide variety of promotional folders, from the low budget variety to the executive leather folder.

Tuesday, July 14, 2009

Lipstick Pens

Need a great promotional product! Let me introduce you to the Lipstick Pen! This has become a must have for any business that has women as thier client's or as potential clients.

The lipstick pen is the size of a real lipstick and looks like a real lipstick until you pull off the "lipstick" to reveal a nice silver ball point pen. The "lipstick" comes in red, pink, purple, or blue.

These pens can be printed with your logo and contact information and are perfect for your next trade show. These are espically popular for bridal and beauty shows.

The pens start at $1.75 for 100 units- but the more you order the more you save. So ask today about our lipstick pens and how they can help get you noticed!

Tuesday, July 7, 2009

They don't follow up!

Here is where you can make or break your trade show experience- the entire point of having a booth at trade show is to get leads, and you must follow up with those leads after the show. Your job does not end when the show closes down, it's only beginning. You must follow up with your leads within 10 days of the show, the sooner the better. It can be an email, letter, or phone call, although it's always best to have voice to voice contact with your perspective contacts. Remember don't waste you time with the people who were not interested- you have already weeded out the time wasters- so you should only be calling interested parties!

Remember people will not call you, they most likely do not even remember you, they met tons of people at the show- you have to follow up with them and remind them that they need your products!